Xerox Improves Competitive Position with Versant 2100

Jim Hamilton
Apr 30, 2014

Last Friday Xerox announced a new 4-color, 100-ppm, production digital color printer called the Versant 2100 Press. Using a new ground-up design and offering three digital front end options (including two EFI Fiery units), the Versant 2100 replaces the DocuColor 8080 and will fit between the C75/J75 and the Color 800/1000 in the Xerox production color product line. No pricing has been announced. Order taking will begin worldwide in July.

The Versant 2100 leverages higher end features like iGen’s Automated Color Quality Suite (ACQS) for closed loop process control. This feature is also part of Xerox’s J75, which has been very successful in the 300K to 999K color duty cycle segment and has helped Xerox to a leadership marketshare position there (34% in the U.S.). The addition of the Versant 2100 will strengthen Xerox’s position in that category by offering a faster and more productive unit that will be more attractive to end users than the aging DocuColor 8080. Another key feature of the Versant 2100 (in combination with the new EX 2100 and EX-P 2100 EFI Fiery print servers) is the ability to produce exceptionally smooth blends by leveraging the 10-bit bit depth of the Versant and the Fiery Ultra Smooth Gradient feature.

The Versant 2100 supports a maximum paper size of 13 by 19.2 inches (330 by 488 millimeters), 5,900 sheet capacity, a substrate range from 52 to 350 gsm (grams per square meter), and has a targeted average monthly print volume range of 75,000 to 500,000. (The duty cycle is 660,000.) The device uses low-melt EA (Emulsion Aggregation) toner (similar to the J75) and the print samples distributed to the press and analysts show excellent quality levels on paper as well as polyester substrates.

Speed and targeted volume range set the Versant 2100 above the J75 in the Xerox product line. Duty cycle will be one differentiator between the 2100 and the Color 800/1000. In addition, the 2100 slows down to 80 pages per minute for stocks above 300 gsm and does not have a Creo digital front end, the clear toner capability, or the 8,000 sheet paper capacity of the 800/1000.

The introduction of the Versant 2100 strengthens Xerox’s production color offerings with a higher speed device whose price is yet unknown, but which will likely be less than the DocuColor 8080. Once Xerox announces pricing it will become clearer how aggressively they intend to compete in a market segment that grew over 20% in the U.S. 2013.

Anyone who is in a purchase process for a production digital printing device can benefit from InfoTrends’ Ultimate Guide, which provides product information and comparisons for a range of digital printing and software types.

More blogs from

2016 InfoTrends, Inc.

WordPress Appliance - Powered by TurnKey Linux