Xerox Announces the DocuColor 8080

Jim Hamilton
Jul 7, 2011

Today Xerox announced the DocuColor 8080, an addition to the DocuColor family that will replace the DocuColor 7002 and 8002. The DocuColor 8080 is an 80-ppm production color printer with a stated duty cycle of 1.2 million A4/letter impressions per month. It has a maximum sheet size of 12.6” x 19.2” and a front-to-back registration tolerance of +/- 0.5 millimeters. It supports stocks from 60 to 300 gsm (16 lb. bond to 110 lb. cover). Three color server options are offered: Xerox’s FreeFlow Print Server, an EFI Fiery-based EX Print Server, and a Creo-based CX Print Server. Finishing options by GBC, Standard, and Xerox are also available. Installations of the DocuColor 8080 will begin in August at a list price of $260,000 (including the color server). The DocuColor 8080 will get its first public showing at Graph Expo in September.

Xerox DocuColor 8080

Xerox DocuColor 8080

The main advantage of the DocuColor 8080 over earlier versions is productivity. A few of the productivity tools that had been quietly introduced as improvements to the DocuColor 7002/8002 are now standard as part of the 8080 but one major new component is ACQS (automated color quality suite). ACQS is a set of tools that was initially introduced for iGen and has been applied to other Xerox production color offerings.

Other productivity applications also improve efficiency and throughput. These are part of Xerox’s FreeFlow Digital Workflow Collection. For example, the calibration and paper profiling processes now take less time than previously. With the new full width array spectrophotometer the calibration process takes a minute and a half or so compared to 5 to 10 minutes using the previous process. Profiling is also much faster (previously it took 10 to 15 minutes per stock but it now takes about two minutes). In addition, advances in Xerox’s Profit Accelerator program and Business Development Portfolio provide end users with tools to help them drive volume.

The DocuColor 8080 uses a low gloss “dry ink” that provides a matte finish, which Xerox says provides a look and feel that is comparable to offset. These toners are related to but are not the same as the “Matte Dry Ink” that was recently announced for the iGen4 EXP. (See my video blog on this topic.) Xerox began offering these low gloss toners when the DocuColor 8002 was introduced in 2009.

Since the launch of the DocuColor 8000 in September of 2004, the evolution of the product line has moved through a series of product names, from the 8000AP to the 8002 and now to the 8080. The move to the AP version was particularly significant in that it enabled the printing of all supported stocks at rated speed. Previously there was a slowdown for heavier stocks. This ability to print all supported stocks at rated speed is a key differentiator of higher volume products.

Given that the DocuColor 8080 and the Xerox 800 are both 80-ppm products, an obvious question is: “What differentiates this product from the 800?” With a duty cycle of 1.2 million Xerox is positioning the 8080 below the 800 in terms of volume capability (its duty cycle is 1.5 million). In addition, the 800 has 5th station capability that is used for a clear spot coating effect. It also has a slightly larger sheet size (13” x 19.2” versus 12.6” x 9.2”) and a wider substrate range (55 to 350 gsm versus 60 to 300 gsm) than the 8080. These factors are reflected in the price. The DocuColor 8080’s $260,000 list price is well below the $350,000 base price of the 800.

Now that the 7002 and 8002 have been replaced by the 8080, and the DocuColor 5000 and other DocuColor products are no longer sold, the 8080 becomes the sole Xerox product to carry the DocuColor brand. Xerox is leveraging its productivity tools to extend the DocuColor brand, while at the same time offering a higher-volume product (the Xerox 800) at the same speed point. Productivity really is the main story behind the DocuColor 8080 announcement and today’s announcement speaks to the importance of productivity improvements that go beyond the speed of the device.

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