Worldwide Camera Phone Industry Continues to Flourish – A Little Advice for Camera Phone & Traditional Camera Vendors

Carrie Sylvester
Jan 13, 2014

InfoTrends recently published the 2013 Worldwide Camera Phone Forecast and we can say the industry is showing continued healthy growth throughout our forecast period (2012-2017). The growth is thanks to the popularity of smartphones with higher performing cameras and snap-happy consumers. Worldwide camera phone shipments (basic phones and smartphones with cameras combined) will grow from nearly 1.3 billion units in 2012 to over 1.6 billion units by 2017. The majority of these shipments will come through the Europe, Middle East, and Africa (EMEA) region but the brightest spots in the forecast will be found in the developing countries.

Source: 2013 InfoTrends Worldwide Camera Phone Forecast

How to stay on top

Although the forecast is welcome news for mobile phone manufacturers and wireless carriers, that doesn’t mean the industry can sit back and rest on their laurels. InfoTrends has suggestions for both camera phone and traditional camera vendors to take advantage of this time of growth. One suggestion, in particular, is the inspiration for this blog commentary.

It is important to keep in mind that photo and video behaviors form early, so features and marketing messages used to sell camera phones should target the 18-24 age group. This age group has essentially grown up owning a camera phone, so they will be more inclined to favor mobile handsets.

InfoTrends’ 2013 U.S. survey data shows that camera phones are becoming the preferred devices for taking planned as well as spontaneous photos and videos for all photographers, not just the young ones. Not only are camera phones a popular device to own but the overwhelming majority of U.S. and European owners use them to take photos.

Camera phone manufacturers should take advantage of these trends, and make sure that capture quality is good and camera features are easy to access. Carriers will also benefit from an increase in photo/video sharing and uploading, as this leads to increased data usage which then leads to higher priced data plans.

Traditional camera vendors need to find a way to combat the trend by offering features and improvements that rival what is found with camera phones. According to the 2013 InfoTrends Mobile Imaging study, better picture quality and low-light capture would be incentives to use a digital camera instead of a mobile phone to take photos and videos.

To read more about the 2013 InfoTrends Worldwide Camera Phone Forecast please visit the InfoTrends report store or contact Matt O’Keefe to learn more about InfoTrends’ ongoing research into the Mobile Imaging industry.

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