Submitted By: Barb Pellow on August 11, 2010
Print has been the ultimate portable media for a very long time—ever since someone thought to write on a tablet that could be transported rather than writing on a cave wall. Today, devices like smartphones and iPads have become a primary source of portable media from which we can obtain information and communicate. Technology is certainly moving fast, but that doesn’t mean that print has to be left in the dust. In just the past several weeks, the market has seen tremendous examples of companies that are combining print and mobile technologies to deliver enhanced value.
Throughout 2010 and 2011, Calvin Klein will be featuring a new ad campaign promoting its X jeans. Three billboards (at Houston and Lafayette Street in New York, at West 20th Street and 10th Avenue in New York, and at Sunset Boulevard and Havenhurst Drive in Los Angeles) are displaying a Calvin Klein QR code that gives device users access to a mobile video featuring models in the company’s latest X jeans. The QR code included in Calvin Klein’s billboards enables consumers to scan at street level to view an exclusive 40-second spot on their mobile devices.
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Submitted By: Kaspar Roos on November 19, 2009
During a recent InfoTrends Webinar discussing the future of the print production software market, Alex Sumarta and I were asked if quick response (QR) codes are currently more popular in Europe than they are in the United States. This post is the second part of a series of two that attempts to answer that question.
I recently came across some research from Harvard University’s Berkman Center for Internet & Society, which has studied the state of broadband Internet adoption around the world. What I liked about this report is that it does not rely on the more traditional benchmark measurements like fixed line broadband adoption per 100 inhabitants. Instead, it takes a multidimensional approach along three main indicators: penetration, capacity, and price. This enables the research to become much more granular and provides surprising new insights.
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Submitted By: Kaspar Roos on November 12, 2009
During a recent InfoTrends Webinar on the future of the global print production software market, Alex Sumarta and I were asked if quick response (QR) codes are more popular in Europe than they are in the United States. QR codes—those 2D barcodes that can be scanned by Internet-enabled camera phones—help connect the physical and virtual worlds and can tremendously increase the effectiveness of one-to-one communications.
Based on anecdotal information, I would say that QR codes in Europe are a bit ahead of those in the U.S., but they are not as advanced as those in Japan. I recently stumbled upon some interesting research that would support this claim.
This blog post will focus on a few examples of QR adoption in Europe, and a blog that will be issued next week will provide some additional thoughts and data points concerning adoption. Read more »
