OKI Data’s Low-Priced Cut-Sheet and Roll-Fed Color Solutions

There’s a surprising new entrant in the color market. Today OKI Data Americas announced five toner-based LED products in a new OKI Printing Solutions series called proColor. At prices ranging from around $3,000 to $36,000 and speeds in the 30 ppm range, the proColor series includes an envelope printer and a roll-fed printer:

• pro810 – An entry-level cut-sheet color printer series with color speed of 30 ppm and a black & white speed of 32 ppm and a list price of $3,248. The product offers 1,200 by 600 dpi resolution and a maximum format of 11.6″ by 52″.
• pro910 – A cut-sheet color printer with 31 ppm color/36 ppm black & white speed and a list price of $5,960. The product offers 1,200 by 600 dpi resolution and a maximum format of 12.9″ by 47.24″.
• pro930 – A cut-sheet color printer with 31 ppm color/36 ppm black & white speed and an embedded Fiery controller at a list price of $10,230. The product offers 1,200 by 1,200 dpi resolution and a maximum format of 12.9″ by 47.24″.
• pro900DP – A cut-sheet color document and envelope printer with 36 ppm color/40 ppm black & white speed and an embedded Fiery controller at a list price of $26,500. The product offers 1,200 by 1,200 dpi resolution and a maximum format of 12.9″ by 47.24″.
• pro510DW – A roll-fed color label printer that can also be run in cut-sheet mode for other applications, the device has a 12.9″ web width and a list price of $36,200.

The pro810, pro910, and pro930 will be available in February. The pro900DP and pro510DW will be available in March. All of the products are expected to be on display at Graphics of the Americas (Miami Beach, Florida, February 25-27). OKI Data highlights the products’ small footprint, low acquisition cost, and low running cost, but some open questions remain.

OKI Data says that the products will be available from an exclusive set of partners, but has not named any of them yet. It would be logical to assume that Xanté or Xitron might be involved since they already have a relationship with OKI Data (OKI Data provides the 36-ppm color print engine for the Xanté Ilumina and the Xitron Prism).

InfoTrends will be speaking with OKI Data in the coming days and hopes to have more information to follow soon. See the press release for additional details. The OKI Data web page has photos and spec sheets. Here’s what the roll-fed pro510DW looks like:

OKI Data proColor pro510DW

Note: InfoTrends did speak with OKI Data about the products, which resulted in our writing an analysis entitled “OKI Data Announces proColor Line,” which is available in our document store at: http://store.infotrendsresearch.com/product_p/105441.htm. In addition, at Graphics of the Americas OKI Data announced a distribution alliance with #1 Network for the pro910, pro930, pro900DP, and the pro510DW.

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