http://blog.infotrends.com/wordpress/?p=1624 Insight from InfoTrends Analysts into announcements, developments, and technology in the digital imaging industry. Sat, 17 Jul 2010 13:22:05 -0400 http://wordpress.org/?v=2.8.4 hourly 1 http://blog.infotrends.com/wordpress/?p=1624&cpage=1#comment-128 Ed Danielczyk Wed, 18 Nov 2009 15:19:32 +0000 http://blog.infotrends.com/wordpress/?p=1624#comment-128 QR Codes offer a unique approach for the marketing community. To build upon Bo Begole's comment pertaining to some QR efforts Xerox has been doing, through the use of Xerox' VIPP variable data printing software, we have incoporated a variable data element to the QR Code solution. Recently in support of a conference Xerox was supporting, we created a postcard that incorported variable imagery depending on the state where the conference attendee reside. Additionally, we printed a unique QR-Code on each postcard that led the attendee to one of multiple websites showing a differnent selection of prizes they won which were assigned randomly using VIPP. This variable QR-Code implementation was accomplished using a Xerox parnter, Lytrod Software http://www.lytrod.com/who has created a very easy user interface that harnesses the capabilities of VIPP one being variable CR Code creation. QR Codes offer a unique approach for the marketing community. To build upon Bo Begole’s comment pertaining to some QR efforts Xerox has been doing, through the use of Xerox’ VIPP variable data printing software, we have incoporated a variable data element to the QR Code solution. Recently in support of a conference Xerox was supporting, we created a postcard that incorported variable imagery depending on the state where the conference attendee reside. Additionally, we printed a unique QR-Code on each postcard that led the attendee to one of multiple websites showing a differnent selection of prizes they won which were assigned randomly using VIPP. This variable QR-Code implementation was accomplished using a Xerox parnter, Lytrod Software http://www.lytrod.com/who has created a very easy user interface that harnesses the capabilities of VIPP one being variable CR Code creation.

]]> http://blog.infotrends.com/wordpress/?p=1624&cpage=1#comment-122 Bo Begole Tue, 17 Nov 2009 01:26:11 +0000 http://blog.infotrends.com/wordpress/?p=1624#comment-122 Kaspar, QR codes, or any of the hundreds of variants of optical codes, are a great way to have any two things make a digital connection. We've even been experimenting with them at Xerox to print from a mobile phone! Kaspar,
QR codes, or any of the hundreds of variants of optical codes, are a great way to have any two things make a digital connection. We’ve even been experimenting with them at Xerox to print from a mobile phone!

]]> http://blog.infotrends.com/wordpress/?p=1624&cpage=1#comment-120 Kaspar Roos Fri, 13 Nov 2009 13:04:44 +0000 http://blog.infotrends.com/wordpress/?p=1624#comment-120 Update: I've been made aware that M&S have put datamatrix codes on its bottles instead of QR. According to M&S, the size of the label and the bottle are fixed, so by using datamatrix codes (which are smaller) they could avoid the corner of the bottle. M&S also said that the software that the consumers use is able to scan both types, so there is no difference from the user’s point of view. See here: http://2d-code.co.uk/marks-and-spencer-2d-code/. Update:
I’ve been made aware that M&S have put datamatrix codes on its bottles instead of QR. According to M&S, the size of the label and the bottle are fixed, so by using datamatrix codes (which are smaller) they could avoid the corner of the bottle. M&S also said that the software that the consumers use is able to scan both types, so there is no difference from the user’s point of view. See here: http://2d-code.co.uk/marks-and-spencer-2d-code/.

]]>