Toshiba Becomes Sponsor of New Vegas Arena

Other Posts
Apr 10, 2015

A 20,000-seat arena being built on the Las Vegas Strip by MGM Resorts International and entertainment company AEG will prominently feature Toshiba technology.

The developers announced the deal with Toshiba this week.

Toshiba joins Coca-Cola and Schneider Electric as the building’s founding sponsors. Several others are being sought, including one that would have the honor of putting its company name on the $375 million venue, which is expected to open next year.

The arena could also become the host of a new NHL team if the league agrees to expand to the city. A group led by businessman Bill Foley, which would potentially own an expansion team, is pushing to sell deposits for a minimum of 10,000 season tickets as proof that the Sin City area has a fan base for professional hockey. The NHL’s competition committee is expected to meet in Las Vegas two months from now.

While Toshiba is understandably eager to see an NHL team at the venue – “We’re rooting for it to happen, obviously,” Bill Melo, chief marketing executive for Toshiba America Business Solutions, told the Associated Press – the arena is expected to fill calendars with concerts and other events even if the league doesn’t bring a team there.

Toshiba’s 10-year deal also grants it naming rights to a 2-acre plaza outside the arena’s entrance where an elevated outdoor stage for more events and concerts is being built.

According to Melo, the new arena would spotlight the company’s technology, including office printers, televisions, and signage.

Here’s hoping Lady Luck smiles on Toshiba and turns its latest sponsorship into a jackpot.

Receive a weekly summary of recent blogs and other exclusive content.

InfoTrends Resources

New InfoTrends Studies

More blogs from

2016 InfoTrends, Inc.

WordPress Appliance - Powered by TurnKey Linux