Timely results and HP SmartStream Designer

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Mar 11, 2010

Today HP announced the commercial availability of HP SmartStream Director 4.0. In the release HP notes that SmartStream Designer allows wide format printing organizations to offer faster turnaround and address the need for shorter runs and variable data. There has been an increasing focus on these tools for wide format among all kinds of printing organizations, but especially as more commercial printers invest in wide format digital printing systems. As it happens InfoTrends just got data back from our World Wide Survey III, a joint InfoTrends/FESPA study (look for results to be published next week). In it, 81% of the survey respondents, who are wide format print companies, reported they are seeing an increase in demand for shorter turnaround times. 67% reported an increase in demand for shorter runs. 52% have seen an increase in demand for more versioning and personalization.

We’ve been showing data like this for quite a while, with trends indicating a need for digital wide format systems to address variable data printing. Many of the 3rd-party wide format RIP solutions offer options and modules that enable variable data printing as well. We’ve been suggesting that important wide format product developments in 2010 would be aimed at easing the integration of wide format systems into the production environment. The launch of SmartStream Designer 4.0 for wide format certainly fits the description.

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