Posts tagged: W2 Group

PostalVision 2020: “USPS, Re-invent Thyself”

Matt Swain
 May 23, 2011

In response to advances in technology and changes in customer behavior, a common theme across industries today is “re-invent thyself.” This is particularly important for high-volume mailers and the global posts that serve them.

As we watch major players in the print & mail market evolving to embrace digital distribution strategies, we also see postal organizations around the globe (i.e., Australia, Finland, Italy, and Norway) creating competitive digital solutions. A post where we have seen little digital innovation to-date is the U.S. Postal Service.

It is an interesting entity, as it runs as an independent agency of the United States government and is obligated to serve all Americans, regardless of geography, at uniform price and quality. It does not receive taxpayer dollars, yet is not privatized. It is chastised for high overhead, but is often handcuffed by Congressional oversight when it attempts to change. For instance, the USPS has a mandated prefunding schedule for its retiree health benefits program of $5.5 billion to $5.8 billion per year through 2016–a schedule that is substantially higher than any other government agency or private-sector business.

The recent appointment of Ronald A. Stroman to Deputy Postmaster General shows a commitment to begin to influence change. Louis J. Giuliano, Chairman of the Postal Service Board of Governors, stated “[h]is depth of understanding of the legislative process as well as his demonstrated ability to work with members on both sides of the aisle makes him an important addition to the USPS team as we work through the many issues facing us today.”

On June 15th, Stroman will participate in an InfoTrends-sponsored event entitled PostalVision 2020. The conference is designed to address the relevance of the current USPS model in a digital age, and provide actionable direction for how it can evolve to a sustainable business model.  Read more »

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