Posts tagged: variable data printing

The Ecosystem Might Be Digital, but the Print Volume Share Isn’t Even Close!

German Sacristan
 Aug 7, 2019

Can a company consider itself digitally transformed simply because it manufactures digital printers or uses them to put ink on paper? If that was the case, how is the digital printing page share only in the single digits?

We have been entrenched in the digital revolution for a few decades now and, in that respect, printing is actually ahead of the game in relation to some other industries. At the same time, however, there is still much to be done to fully align the reality of digitally printed pages to its full potential.

What Type of Commitment is Needed to Grow the Digital Market?

Regardless of whether you’re a digital print equipment manufacturer, vendor, or purchaser of the product – true commitment requires more than just initial investments in a technology, as the technology itself can never guarantee success. The printing industry must undergo a fundamental change in its DNA to grow, which will involve becoming completely immersed in the full value of digital, not just from a technical perspective but — more importantly — from a strategic printed product perspective.

We all know the printing industry is driven by communication, and digital technology can help empower the human communication skill of establishing personal contacts. Digitally printed communications can’t overtake the printing industry and obtain a greater share of the overall communication market without becoming a greater contributor to the personal interaction or the 1:1 space. Print is still very relevant to the overall communication market – bringing incredible value year after year. It would be a shame not to use this channel to its true potential.

Although we’re not saying anything new, it’s clear that something isn’t working—otherwise, digital printing would have a larger share by now. Read more »

New European Research Helps Software Vendors Prepare for drupa

Other Posts
 Feb 10, 2012

InfoTrends has just published a new research on the state of the European printing industry entitled European Software Investment Outlook 2012. Conducted in cooperation with the Eurographic Press — a group of leading graphic arts trade magazines in Europe — InfoTrends has polled 241 European respondents to get an update on adoption and usage of hardware, software, and services. We also asked about investment plans and business strategy decisions.
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Objectif Lune acquires PrintSoft

Other Posts
 Jul 1, 2011

After exactly six difficult years and investing over $30 million (Australian dollars) to push hybrid mail solutions, PrintSoft’s owner, Australia Post, has decided to end its involvement. On July 1st, 2011, it sold its software division PrintSoft, which it acquired on the same day in 2005, to the Canadian variable data software provider Objectif Lune.

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