Posts tagged: Tom Hanks

Lessons Learned at HP’s Graphic Arts Experience Center

Jim Hamilton
 Aug 21, 2012

Last week I went to Alpharetta, Georgia in suburban Atlanta to see HP’s Graphic Arts Experience Center. Opened in March of 2011, the site is a 60,000-square-foot showcase of HP’s graphic arts portfolio including its Indigo, SmartStream, Inkjet Web Press, Designjet & Scitex wide format, and Specialty Printing Systems (SPS) inkjet offerings. In addition to acting as a sales hub, the site also houses training facilities and is a center for graphic arts business development services for HP customers in the Americas.

I was invited to the Experience Center to attend an HP customer event along with a handful of industry analysts and trade magazine editors. It was an eye-opening experience in a number of ways and in this blog I’d like to share three insights I gained from the visit.

Make It Matter

The HP slogan ‘Make It Matter,’ which you see in HP promotional posters and on their employees’ business cards, has always reminded me of that scene toward the end of the movie ‘Saving Private Ryan’ where a dying Tom Hanks tells Matt Damon to ‘earn it.’ Movie dramatics aside, what HP has done with it Graphic Arts Experience Center has a lot to do with ‘making it matter.’ Bringing the whole portfolio (including Inkjet Web Press and SPS) under one roof makes a lot of sense and is particularly important given the cross-over opportunities for existing and future HP customers. That the site serves multiple purposes for sales, training, and business development is also key. The Experience Center has recently added an Inkjet Web Press T200 (that’s been upgraded to a T230) and it would also have an Indigo W7250 if it hadn’t been for the surge in demand for the product (the unit targeted to the Experience Center went to a customer in Massachusetts). I was highly impressed with the broad range of print samples, in fact, I felt like a kid in a candy store. (I made a video with some of those samples.) The samples cover a range of markets including commercial print, direct mail, technical, publishing, signage, labeling, packaging, and pro-photography printing.

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Synchronicity on the Road

Jim Hamilton
 Jan 20, 2012

According to Wikipedia, synchronicity “is the experience of two or more events that are apparently causally unrelated or unlikely to occur together by chance and that are observed to occur together in a meaningful manner.” Synchronicity came to mind this week for the peculiar timing of my business travel destinations. The first part of my week was occupied by the Konica Minolta dealer meeting where the keynote speaker was Tony Hsieh of Zappos. Can you imagine his dilemma? The day before he was supposed to give his speech, his company’s customer data was breached by hackers. I’m sure that many CEOs would have opted out, said “I can’t do it, I’m sure you understand.” To his credit he came through, doing the keynote between damage-control sessions with his employees, a press conference, and presumably stern calls from Amazon, the company that purchased Zappos in 2009.

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