Posts tagged: sportswear

HP Stitch – HP Enters the textile printing market

Ron Gilboa
 Apr 26, 2019

HP’s long-awaited entrance into the textile market was unveiled at the ISA Show in Las Vegas this week with a well-attended event where two new machines were front and center. Prior to this event, analysts and journalists got a sneak peek at HP’s European Innovation Day where the company’s future strategy and innovation were discussed.

Under the umbrella brand “HP Stitch,” the company plans to build out a range of products to ‘reinvent’ or possibly ‘disrupt’ the market going forward and doing so using their core HP thermal inkjet.  With the new ‘S’ sublimation range of devices it is clear is that HP is dipping its toe into the fast expanding digital textile fabric printing sector, in the process expanding on its leadership in graphics market, where the has long been involved with its aqueous, latex, solvent and UV inks.
The two devices that were officially launched at the show, were the S300 and S500, are 1.6m (64 inch) machines targeting the polyester-based sportswear, fast fashion, and soft signage market. Furthermore, the company will also launch a third product in the family the HP Stitch S1000, at the upcoming FESPA in Germany in May. The HP Stitch S1000 is a 3.2m (126 inch) device and will be targeting soft signage as well as the contract home décor market that uses a high proportion of polyester based fabrics.

HP Stitch Entry into the fashion world

HP Stitch Entry into the fashion world

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