Posts tagged: Spending

Gen Z: An Important Group of Photography Consumers

Alan Bullock
 Jan 18, 2019

This article originally appeared in Digital Imaging Reporter – January 14, 2019


Many pundits assume that gen Z consumers are not that interested in traditional photo activities, such as ordering prints and custom photo merchandise. After all, they were born into a world of digital cameras, social networks and omnipresent screens.

However, a recent Keypoint Intelligence – InfoTrends study indicates that this group of more than 73 million people, born between 1998 and 2010, is actively engaged in photography. Moreover, the study suggests that gen Z is worthy of imaging vendors’ marketing attention. Read more »

2016 InfoTrends, Inc.

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