Posts tagged: SME

New European SME Research Shows High Interest in Marketing Technology

Other Posts
 Feb 5, 2013

Small and Medium Enterprises (SME’s) are the backbone of the European economy. According to Eurostat, there are over 20 million firms (excluding financial firms) that constitute being an SME by having 250 or fewer employees, while the majority are micro enterprises with fewer than 9 employees. The sheer number of them alone presents a great opportunity to provide these businesses with tools and services to help them embrace the rapid changes in the communication world.

InfoTrends has recently completed its European research on marketing automation among Small & Medium Sized Enterprises (SMEs). The research, entitled Capturing the European SME Marketing Automation Opportunity, focused on the marketing and media needs of SME’s in five key European countries, and across 12 vertical markets. Some key highlights include: Read more »

European debt resulting in different speeds of economic recovery

Zac Butcher
 Feb 25, 2010

Wherever I go at the moment I hear cautious optimism regarding the European economy and the prospects for business in 2010. Nevertheless there seems to be something troubling people, a sense of unease despite the positive sentiments. A couple of weeks ago someone went as far as suggesting they were seeing a multi-speed recovery in Europe; some markets picking up - others remaining severely challenged.

Today, I thought I’d take the bull by the horns, go one step further and openly talk about the enormous elephant in the room – DEBT.

OK, so I’ve said it – what now? Read more »

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