Posts tagged: Smartphone

Our Best Photos Deserve to Be Printed

Ed Lee
 Sep 12, 2018

SoI-BG-2018

Excerpt from Digital Imaging Reporter’s State of the Industry 2018

The photo output market has gone through major changes since digital cameras replaced film photography. Film had to be developed and printed in order to see the photos. So there was a minimum ratio of one-to-one with prints. Thanks to smartphones, we are now taking more photos than ever before. However, only a fraction of them will ever make their way onto a print or photo product (more than 1.2 trillion images were captured globally by cameras and smartphones in 2017). Read more »

Every Picture Tells a Story….Don’t It

Carrie Sylvester
 Jun 28, 2018

“Print your most important photos they are worth the time and the effort”

Remember the days of snapping photos, printing them out and filling photo albums? There was nothing like the feeling of dropping off a roll of film at the store to be developed and eagerly waiting for them to come back to see if you got that awesome picture of Joey dancing on the tables at a party or Betty enjoying a quiet day at the beach. Dating myself? That’s OK, I don’t mind sounding like a relic when it comes to photos.

Nowadays printing photos tends to escape most people’s priority list and some may think “well I’ve got all my pictures on my phone, why do I need to print them?” I have even fallen victim to no printing for at least a year or more. A few weeks ago, I received an email from one of the services that I use to store photos with a promotion to print 250 prints for free. FREE is key. Although there were thousands of photos at my disposal that I have been storing since the beginning of time, or at least the beginning of online photo storage when Ofoto was in the game,  I had a tough time selecting 250 photos to print before the free promotion expired.

All it takes is time

Whether it was the free offer that made the idea of printing so interesting or the fact that a big picture taking event, my Son’s Prom, had just happened, getting the email was kismet. One of the biggest obstacles to printing these days is having the time to peruse photos and choose which ones are print-worthy. Recent Keypoint Intelligence surveys tells us the lack of time to go through all their photos and decide what to print is one of the top three reasons people don’t print more often. Free time doesn’t make itself available when we are busy running about our daily lives, so sometimes we just need to find the time.

Opinion – Photos are worth the effort

Although printing, even ordering free prints, costs time and money (shipping isn’t free ya know), the dividends of reliving your life stories in printed photos is priceless. A person doesn’t need to own a digital camera to print. If all you use for photography is your smartphone, there are many apps and retail store resources that make it easy to print. Even those “reduced quality” Facebook photos may be worth printing since the quality is usually just fine for a 4” x 6” (or smaller) print.

Although time is a precious commodity, so are our memories. Each group of printed photos was like a piece of the memories coming back to life. Putting the prints into a photo album, handwriting location details and quotes or just keeping track of names is all a way to keep memories alive. Not only that but when storage media like CD/DVD becomes unreadable, or something happens to that smartphone (bite your tongue) you won’t be able to get those photos back. Trusty, reliable photo prints are not disaster-proof, but they won’t disappear and will remain viable for decades to come to be enjoyed by future generations that may not even remember who the person was that printed them.  Printing your most important photos they are worth the time and the effort.

Contact Keypoint Intelligence – InfoTrends with question or to learn more about our ongoing research about consumer and professional imaging trends and behaviors.

GOA NEXT. The Future of Print

Sheryne Glicksman
 Mar 5, 2018

Print’s role is evolving. At the February 2018 Graphics of America show  in Ft Lauderdale, I attended a seminar that Kate Dunn (Director, Business Development Strategy Services @Keypoint Intelligence) hosted titled “How to Grow your Business in 2018”. Kate stated that we recently surveyed 749 respondents and found that Mobile and Online/Web communications will experience the highest annual growth rate in the next two years. This doesn’t surprise me at all when you consider that our smart phones are always at our fingertips. Mobile bar codes, personalized URL’s, texting codes, image recognition, near field communications and augmented reality all provide ways to link print to digital. This, in turn, improves customer experience.

Figure 1. Methods of Linking Print to Digital

Mobile Bar codes brought my rebate to life. The other day I was shopping and purchased an item that had a $20 rebate. The company gave me a form to mail in. I was thinking to myself that I’m probably not going to take the time to use regular mail for this process however guess what? When I looked at the form, I noticed there was a QR code that I could scan with my smart phone. Within minutes, the rebate was completed! Now, I’m just waiting on my check. I’m happy to say it was a cool customer experience.

Figure 2. Interactivity is key to bringing documents to life!

Blending print and digital. Kate went on to state that books, catalogs, brochures and direct mail are the fastest growing digitally printed applications, producing billions of prints each year. These would be the types of documents to start looking at ways to enhance as the print role evolves. It was interesting to hear that the top business driver for personalizing communications was a direct correlation between personalization and response rates. Those surveyed also noted that their service providers have become more skilled at cost effectively delivering more complex personalization, data is more available and that their customers are demanding personalized interactions.
Printed media is being blended with digital media. Sales and marketing collateral, direct mail, newsletter, presentations and signage were the most common media used in the past 12 months. This chart tells me that there is huge potential since less than 30% of the respondents have linked the two types of media in the last 12 months. The opportunity to create fresh new content that easily allows the end user to use their smart phone is a growth initiative for this space.

Figure 3. Types of printed applications combined with digital

“Value can be created for clients in helping them streamline the process of linking print to digital assets that already exist” according to Kate. She recommended that print service providers research their prospect’s website and look for video and other interactive assets like quizzes, calculators and Infographcis that can be easily linked to print to create more powerful customer experiences. “Printers can take a leadership role in helping their clients use print in innovative ways to draw audiences into digital interactions that are trackable and provide critical data to marketers” Kate noted.

Here are some pointers to consider. Personalization of documents delivers results. Special effects drive engagements. Dimensional print drives responses. What are you doing to help your production print customers bring documents to life?#icanhelpbringyourdatatolife

2017 Camera Wrap-Up – Where Have all the Cameras Gone…

Carrie Sylvester
 Dec 22, 2017

Where have all the cameras gone….

For the past several years we have done a year-end round up of the cameras that were introduced. It’s always an interesting exercise to look at what features and technologies camera vendors have chosen to feature in their products.

This year, the list of features was long but the number of camera models was not. You may think – is it just me or were there not as many new cameras introduced? Well you’d be right to think there were fewer cameras coming to the U.S. market. There were 33 new camera models that came to market in the U.S. since January 1, 2017 – 24 fewer than in 2016. In 2016 the US market saw 57 models introduced, 72 models in 2015 and 98 models in 2014. (Source: Keypoint Intelligence – InfoTrends U.S. Camera Model Tracker**).

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Prepare for the Fourth Imaging Wave

Ed Lee
 Sep 14, 2017

DIR-State-of-Industry-2017-Banner

Excerpt from Digital Imaging Reporter’s State of the Industry 2017

Analog film, the first wave of photography, lasted more than 150 years, with over 1.5 trillion photos captured worldwide during this timeframe. In the 1990s, digital cameras kicked off the second wave: digital photography. Smartphones were introduced in the late 2000s, marking the third wave: mobile imaging.

Always-connected smartphones and social networks have changed how people take and share photos and videos. Mobile imaging is led by companies with no background in photography, such as Apple, Samsung, Facebook, Instagram and Snap.

Read more »

Samsung Galaxy S8 & S8+ are (Finally) Here

Carrie Sylvester
 Apr 3, 2017
Samsung Galaxy S8 & S8+

Samsung Galaxy S8 & S8+

At a time where some new smartphone introductions might go unnoticed, that is not the case when it came to the Samsung Galaxy S8 and S8+, the company’s first big product introduction since Samsung’s explosive Note 7 and washing machine problems not so long ago. The Galaxy S8 and S8+ have been highly anticipated and industry leaked for months. Some industry bloggers spoke of rumors that the next generation Galaxy smartphone would be introduced in February during Mobile World Congress and more public leaks that it might be the week to follow. After many false predictions Samsung finally officially unpacked the new flagships on March 29th. Read more »

Nolo VR adds Room-Scale to Mobile HMDs

Colin McMahon
 Jan 6, 2017

Beijing-based technology company, LYRobotix is bringing a new system to mobile virtual reality (VR) called Nolo VR. Nolo VR utilizes position-based tracking to monitor a user’s movement, much in the same way as Lighthouse does for the HTC Vive (or Guardian for Oculus Rift). Nolo VR plans to add motion control to the mobile VR experience, through its two palm-fitting wand-shaped controllers (typical system configuration shown in Figure below). In addition to improving mobile VR, LYRobotix is partnering with Riftcat’s VRidge software to enable remote play of Steam (Valve’s PC software vendor) VR’s library on a mobile headset.

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LeEco Introduces Le Pro3 & Le S3 Smartphones to America

Carrie Sylvester
 Nov 30, 2016

LeEcoLeEco is already established in China, but is bringing its products to North America for the first time, with what it hopes to be market disruptive pricing. In November, a pair of new smartphones (Ecophones) were introduced by LeEco, the Le Pro3 and Le S3.  Read more »

The Phenomenon that is Pokémon Go

Colin McMahon
 Jul 22, 2016

Pokémon Go, an augmented reality (AR) app for Android and iOS, launched in the U.S. and Australia on July 6, 2016 – less than one month ago. Since then, the app has exploded in popularity with gamers and the media. In its short lifespan, it has made multiple headlines and is engaging a larger active user base than some of the most popular social apps like Tinder, Twitter, and even Facebook. Spontaneous social gatherings – some with thousands of people – have been happening around the world. Pokémon Go is taking the world by storm, and it is not even available in every major country yet (Chinese release date is still TBA).

Pokemon_Go

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How Long Does it Take to Shoot 1 Trillion Photos?

Ed Lee
 May 31, 2016

download (1)Photo capture devices (still cameras and mobile devices) are becoming ubiquitous in developed and developing countries. Now if someone wants to take a photo of someone or something, the question is not if they can, but rather with what device. InfoTrends’ research shows that mobile devices, particularly smartphones, are the devices that consumers use most often and turn to for taking everyday photos.

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2016 InfoTrends, Inc.

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