Posts tagged: Small Business

When Should PSPs Outsource Print Products?

Marc Mascara
 Jan 16, 2019

Print service providers (PSPs) exist in a competitive landscape. Despite being a mainstay technology used to address a diverse range of applications  print faces challenges in the 21st century. The digital revolution is in full swing with new innovations making headlines daily. On top of this, the print world itself is seeing a smaller upheaval in the form of digital printing as a replacement/supplement of traditional offset.

For those seeking to turn a profit, this pace of change means frequent challenges. The new landscape has altered customer demand, placing more emphasis on shorter runs and high value product applications. Businesses, especially those small to medium-sized, are constantly trying to eliminate the advantages of larger competition. One such benefit that large PSPs enjoy is a wide product portfolio – one that can meet most any customer demand.

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Three Prescriptions for Selling Marketing Services to Doctors

Other Posts
 Aug 2, 2010

HealthcareHealthcare providers expect to boost marketing budgets 44% this year, according to a recent InfoTrends study titled Capturing the SMB Business Communications Services Opportunity. The average marketing/advertising spend in 2009 for the healthcare industry was $56,713, the study reports. One segment of the industry struggling with creating effective marketing programs are doctors. Treating patients leaves little time for prescribing creative marketing materials to acquire and retain patients. This represents an excellent opportunity for print and marketing service providers to deliver a course of treatment to heal anemic patient communication efforts.

Successfully targeting medical practices requires understanding of the patient communications lifecycle. InfoTrends analyzed the customer outreach programs used by doctors and uncovered three key prescriptions for boosting the patient base.

  1. Rx for new patients. Patient acquisition is an ongoing process that can be tricky for doctors if the right outreach tactics aren’t in place. In order to acquire new patients it is important to identify the target audience.  Once this is established, list providers such can provide information for contacting new patients. Many doctors also rely on referral programs to get the word out. It is important to send personalized messages to prospective patients to show them you are truly interested in establishing a patient/physician relationship.
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HP announces “Plug and Print” Printers

Other Posts
 Apr 13, 2010

As part of its LaserJet Professional series, Hewlett-Packard announced four new LaserJet printers geared for small- and micro-businesses. The models include the HP LaserJet Pro P1100 Printer series ($129); HP LaserJet Pro M1130/M1210 MFP series ($149 to $199); HP LaserJet Pro 1566 Printer ($179, not for US market but for Asia Pacific), and HP LaserJet Pro P1606dn Printer ($229). The four monochrome printers incorporate a new feature called HP Smart Install, which provides for automatic driver installation. Basically, the drivers for these printers reside in the printer firmware. When users plug in one of the new printers and connect it to a PC or laptop using a USB cable, the printer driver will install automatically.

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