Posts tagged: Skift

Building a Modern Media Company: Lessons from MediaNext

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 Jan 17, 2013

Many magazine publishers continue to face challenges in diversifying their revenue mix beyond print advertising, leveraging social media to engage with new audiences, and distributing & monetizing their publications across a growing array of mobile platforms. Last week’s MediaNext Show in New York City–a magazine media industry conference put on by FOLIO Magazine–tried to address these issues by tapping a substantial number of seasoned digital media experts for keynotes and sessions aimed to spark to help provide perspective on how magazine publishers can effectively compete in a marketplace that is increasingly digital and continuously evolving.

The event’s first keynote speaker–James Bankoff, Chairman and CEO of Vox Media, which is a pure-play digital media company that operates the SB Nation, The Verge, and Polygon properties–gave an insightful talk about building a modern media company. He outlined a number of key elements that drive the success of Vox’s properties, such as focusing on great design, being able to scale rapidly, hiring great talent to deliver high-quality content, and relying heavily on technology support real-time responsiveness and innovation–for editorial and advertising. According to Mr. Bankoff, Vox Media’s revenue is 95% ad-based, and he believes that its approach to adopting native advertising delivers greater value (and results) to advertisers compared to programmatic buying that publishers have less control over. Read more »

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