Posts tagged: School of Media Sciences

Another Chapter Opens in the Evolution of the Printing Industry

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 Sep 11, 2012

Reaching and communicating with consumers used to be easy, or at least simpler. At one time, 80% of the U.S. population could be reached through three major network television channels. Today, it would take more than 200 television channels to reach that same audience. The prevalence of the Internet and rapid technological advancements (e.g., imaging, mobile, bandwidth, processing speeds) have dramatically changed the communications landscape over the past decade.

The printing industry is in the midst of a rapid evolution. Technology is expanding the number of offline and online media channels that consumers are prompted to engage with. Consumers are changing their behaviors in terms of media and communication, and their preferences are forcing businesses across all industries to make adjustments in how they interact with customers and prospects. Because print is now just one of many media channels that consumers are accessing, the value and role of print is changing.

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