Posts tagged: Research

Broadridge and Pitney Bowes Double Down on Digital Delivery with Launch of Inlet

Matt Swain
 Jun 9, 2014

Broadridge Financial Solutions and Pitney Bowes announced today that they have formed a joint venture and launched a new technology platform named Inlet. Inlet is being billed as a platform “that will make it easier for companies to distribute statements, bills and other documents to consumers via participating online channels.” Essentially, this means that the approach is to act as a behind the scenes secure digital mail aggregation service that will be made available to businesses seeking expanded online services functionality for their customers.

The Wall Street Journal preempted the press release and reported on the announcement last Friday.

The logo has been deliberately designed to Read more »

How do customers make purchase decisions?

Christine Dunne Dunne
 Jan 27, 2014

As part of InfoTrends’ research for clients, we have mapped the steps in the customer decision-making process. Typically, the customer journey includes six main steps: satisfied with current device, trigger event/need recognition, research and fact finding, evaluation of options, purchase, and usage experience.

Upon returning from my maternity leave a few weeks ago, I began wondering how I fit into this model. I received a multifunction printer (MFP) for Christmas that I had selected myself. As it turns out, my decision-making process aligns with the steps outlined above. I will discuss my experience below, followed by some questions print device vendors may like to consider. Read more »

To Find the Right Print Service Provider Just Drop2Print

Other Posts
 Sep 6, 2011

Finding the best printer online for any particular job can be time consuming and frustrating, from figuring out which places can do what is needed for the job, filling out the form at every printer’s store front, to converting the file so it can be uploaded to the website. Rochester Institute of Technology is in the process of developing Drop2Print to make finding the best print service provider (PSP) for any particular job order simpler. After identifying the major problems that end users and PSPs have; the people at RIT are working on a solution. Drop2Print may appear similar to other digital storefronts, but it’s the published research behind this product that separates it from its competitors. Read more »

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