Posts tagged: profit margin

What makes a channel SuperStar?

Deborah Hawkins
 Sep 24, 2019

The channel is vital to the document technology industry as it serves the main backbone of small and medium sized customer businesses. As the office equipment market adapts to new market trends such as changing work styles which are more IT-centric, the channel’s portfolio needs to adapt to support “smarter” workplace trends as well as compete with the IT channel. At the same time, we have observed a consolidation of the office equipment channel as customer needs shift to more IT facing technology. All resellers must invest in digital capabilities to offset the perceived threat of declining print volumes and digital conversion.

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When Should PSPs Outsource Print Products?

Marc Mascara
 Jan 16, 2019

Print service providers (PSPs) exist in a competitive landscape. Despite being a mainstay technology used to address a diverse range of applications  print faces challenges in the 21st century. The digital revolution is in full swing with new innovations making headlines daily. On top of this, the print world itself is seeing a smaller upheaval in the form of digital printing as a replacement/supplement of traditional offset.

For those seeking to turn a profit, this pace of change means frequent challenges. The new landscape has altered customer demand, placing more emphasis on shorter runs and high value product applications. Businesses, especially those small to medium-sized, are constantly trying to eliminate the advantages of larger competition. One such benefit that large PSPs enjoy is a wide product portfolio – one that can meet most any customer demand.

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