Posts tagged: print reach

W2P and Print MIS Lines are Blurring + Introducing Print Reach

Ryan McAbee
 May 1, 2019

The line that clearly separated a web-to-print (W2P) solution for print e-commerce from a print MIS solution to manage those and other orders through production continues to blur. Think of the first iteration as a divided highway with a solid do-not-pass line in the center where information from online orders traveled on one side and needed to be re-entered to travel in the print MIS lane. The second phase allowed for a passing lane where the systems had a base level of integration to send order information and status back and forth. Today, we are increasingly seeing solutions that combine the two functions into one product or have enhanced integrations to act as one solution. In other words, W2P and print MIS are now traveling together on the same super highway.

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