Posts tagged: PRIMIR

The Next Wave of Cross-Media Communications: Transformation is Imperative!

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 Mar 30, 2011

The recent Vision 3 Summit held in Palm Springs from March 13-16 punctuates the need for dramatic change in the printing business. The integration of PIA, NAPL, and NPES to form one integrated event consolidating the audiences from all three associations is a statement of the convergence that is taking place in the printing industry. The printing industry is challenged with traditional services that are less relevant in the “new” economy, creating a situation where there is overcapacity and a serious need for change.

The Vision 3 Summit featured speakers with a variety of perspectives, including software and equipment vendors, paper suppliers, print service providers, and economists. The theme of the event was the need for printers in all sectors to understand the changing market conditions as they relate to consumers and knowledge workers. Changes in the economy, culture, and technology have combined, creating an urgency for those in the printing industry to transform themselves into providers of integrated cross-media communications services. Read more »

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