Posts tagged: Pricing

Pricing for Digital: Establishing Consistency Across Message and Media

Will Morgan
 Dec 7, 2018

As digital delivery proliferates within the customer communications market, service providers with a legacy in print have been challenged to devise pricing models that position their operations for long-term sustainability. As part of its recently published research study entitled, Pricing for Digital: Exploring New Models for Transactional Communications Delivery, Keypoint Intelligence-InfoTrends conducted over a dozen in-depth interviews with print service providers in North America to gain a deeper understanding of the greatest pricing obstacles they face in today’s changing market.

The first segment of this three-part examination of our findings examined the ramifications of procurement’s growing power over transactional customer communications strategy at the expense of business leadership. The second considered some of the difficulties print providers face when working to demonstrate value through services. This final installment explores the challenges that providers face in developing and marketing pricing plans that encompass composition and delivery of transactional and marketing messages to various print and electronic channels.

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Pricing for Digital: From Table Stakes to Primary Value Proposition

Will Morgan
 Nov 29, 2018

As digital delivery proliferates within the customer communications market, service providers with a legacy in print have been challenged to devise pricing models that position their operations for long-term sustainability. As part of its recently published research study entitled, Pricing for Digital: Exploring New Models for Transactional Communications Delivery, Keypoint Intelligence-InfoTrends conducted over a dozen in-depth interviews with print service providers in North America to gain a deeper understanding of the greatest pricing obstacles they face in today’s changing market.

The first segment of this three-part examination of our findings explored procurement’s growing power over transactional customer communications strategy at the expense of business leadership. This second part of the series considers some of the difficulties print providers face when working to demonstrate value through services.

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Pricing for Digital: Overcoming Obstacles on the Path to Profitable Pricing

Will Morgan
 Nov 26, 2018

As digital delivery proliferates within the customer communications market, service providers with a legacy in print have been challenged to devise pricing models that position their operations for long-term sustainability. As part of its recently published research study entitled, Pricing for Digital: Exploring New Models for Transactional Communications Delivery, Keypoint Intelligence – InfoTrends conducted over a dozen in-depth interviews with print service providers in North America to gain a deeper understanding of the greatest pricing obstacles they face in today’s changing market. One of the primary issues these interviewees identified was a gradual but significant shift in enterprise transactional communications—the balance of power is transitioning away from business leadership in favor of procurement. In today’s world, heightened consumer expectations of personalization have made improving customer experience a paramount concern for providers issuing enterprise communications. Unfortunately, enterprise procurement’s fixation on reducing delivery costs often takes precedence over enhancing quality and value. The print service providers we interviewed paint a disturbing picture—when it comes to communication, procurement departments often employ antiquated methods that seem out of step with current consumer trends.

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HP’s new enterprise ink series offers multiple cost advantages

Christine Dunne Dunne
 Apr 30, 2014

One of the most compelling aspects of HP’s new enterprise inkjet printer series is the devices’ pricing, running costs, and total cost of ownership. The Officejet Enterprise X page-wide series offers significant cost savings compared to color lasers with similar features and functionality. This is particularly important, given that cost concerns play a key role in customer decision making. This post looks at the benefits of the series from a pricing, cost per page, and total cost of ownership perspective.

Pricing

The new single function printers are priced at $749 and $1,199 (base models), while the MFPs range in price from $1,999 to $2,799 (base models). These are very attractive price points given the devices’ fast speeds, robust engines, networking capabilities, and other business-level features.

Key specs and pricing of HP’s new Officejet Enterprise X series

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Mobile-Centric Printers: A New Crop of Peripherals

Christine Dunne Dunne
 Aug 27, 2013

About a year and a half ago, we wrote a blog post about an adorable miniature printer from a London-based design firm called the “Little Printer.” The printer, which is now available for purchase, connects to the “cloud” and can print personalized mini “newspapers” at the press of a button or on a schedule.

The Little Printer

The post focused on the novelty of the product, as well as some questions we had related to pricing, the environment, and the types of feeds the printer can subscribe to. Now, after some internal discussions a year and a half later, we are starting to look at the product in a slightly new light (although those initial concerns haven’t necessarily been resolved). A number of recent product launches have prompted us to consider that the Little Printer might have been the first printer product in a new category of “mobile device-centric printers.” Read more »

Channelpartner.de claims Samsung is launching inkjet printers with Kodak technology

Christine Dunne Dunne
 Apr 25, 2012

According to an article on channelpartner.de, Samsung is launching their first inkjet printers this week; although they will have Samsung’s own design and features they will use Kodak’s inkjet technology. Channelpartner.de received the news from the retail community, which is claiming that the Samsung consumer inkjet devices have already hit the shelves. Read more »

Cross-Media Marketing: The Evolution Takes Hold

Eve Padula
 Aug 2, 2011

The long-discussed move from offering only print to providing a host of media options backed by a solid marketing strategy is firmly taking hold in the market. This assertion is reflected in InfoTrends’ newly released study entitled The Evolution of the Cross-Media Marketing Services Provider. This research involved a survey of 285 print service providers (PSPs) and 63 in-plant organizations, and one-on-one interviews with close to 30 firms that have successfully made the cross-media transition. The goal of the study was to understand the current state of the transition, the benefits gained and challenges faced in making the move, best practices of early adopters, and organizational modifications required to succeed in offering cross-media marketing services.

The study revealed that successfully moving into cross-media marketing demands many levels of organizational change. Organizations must establish new marketing approaches, sales models, pricing strategies, and compensation practices for these new value-added capabilities. They need to determine the equipment and software investments that are required for delivering these services. They must also gain a solid understanding of the next phase in the cross-media and marketing services evolution. How will tomorrow’s market embrace print, online, social, mobile, and whatever media comes next?

One of the overarching trends of our research was that PSPs understand the value of offering cross-media marketing services, and they are moving in that direction. Meanwhile, the in-plant market is struggling. Close to 60% of PSPs reported offering cross-media services, compared to 38% of in-plant respondents. Furthermore, over 40% of in-plants had no plans to offer cross-media marketing services.

Figure 1: Do you offer cross-media marketing services?

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