Posts tagged: omnichannel

Pricing for Digital: Establishing Consistency Across Message and Media

Will Morgan
 Dec 7, 2018

As digital delivery proliferates within the customer communications market, service providers with a legacy in print have been challenged to devise pricing models that position their operations for long-term sustainability. As part of its recently published research study entitled, Pricing for Digital: Exploring New Models for Transactional Communications Delivery, Keypoint Intelligence-InfoTrends conducted over a dozen in-depth interviews with print service providers in North America to gain a deeper understanding of the greatest pricing obstacles they face in today’s changing market.

The first segment of this three-part examination of our findings examined the ramifications of procurement’s growing power over transactional customer communications strategy at the expense of business leadership. The second considered some of the difficulties print providers face when working to demonstrate value through services. This final installment explores the challenges that providers face in developing and marketing pricing plans that encompass composition and delivery of transactional and marketing messages to various print and electronic channels.

Read more »

Pricing for Digital: From Table Stakes to Primary Value Proposition

Will Morgan
 Nov 29, 2018

As digital delivery proliferates within the customer communications market, service providers with a legacy in print have been challenged to devise pricing models that position their operations for long-term sustainability. As part of its recently published research study entitled, Pricing for Digital: Exploring New Models for Transactional Communications Delivery, Keypoint Intelligence-InfoTrends conducted over a dozen in-depth interviews with print service providers in North America to gain a deeper understanding of the greatest pricing obstacles they face in today’s changing market.

The first segment of this three-part examination of our findings explored procurement’s growing power over transactional customer communications strategy at the expense of business leadership. This second part of the series considers some of the difficulties print providers face when working to demonstrate value through services.

Read more »

Observations from DOCUMENT Strategy Forum ’15

Other Posts
 May 28, 2015

The annual DOCUMENT Strategy Forum took place in Greenwich, Connecticut earlier this month on the 12th through the 14th. The Document Strategy (DS) Media has been organizing the event for the past several years and attendance this year was made up of 330 industry representatives, executives, analysts, and vendors. The group coordinates with a hand-picked advisory board made up of leading industry professionals to select topics and organize the forum’s panel discussions.

Kaspar Roos Presenting at DSF

Read more »

USPS CIO on “Delivering Customer Value in the Digital Age” at PostalVision 2020

Matt Swain
 Mar 23, 2015

PostalVision 2020I attended and  presented at my fifth PostalVision 2020 earlier this month. The conference has evolved over the years, with First Class and Standard Mail solutions increasingly pushed aside in favor of discussions about drone delivery (last year) and the Postal Service as a platform, as well as supporting the growing eCommerce landscape. One of the more interesting presentations at this event came from the U.S. Postal Service (USPS), with CIO and Executive Vice President Jim Cochrane focusing on its investment in technology.

Here are five highlights from the speech:

  1. Viewing the USPS in a new light – Cochrane views the USPS as an agile development company. “Fail, and fail fast” is his philosophy. “Keep going out and doing different things.”
  2. The mailbox at the center of Read more »

2016 InfoTrends, Inc.

WordPress Appliance - Powered by TurnKey Linux