Posts tagged: NEC

Attendance at IPEX

Jim Hamilton
 May 25, 2010

There is no question that IPEX attendance was hurt by the travel problems associated with the Icelandic volcano. The real question is “How many people chose not to come because of it?” 5%? 10%? 25%? We’ll never know, but it definitely had a significant impact. Many people were delayed and many cancelled their trips entirely. And yet, it could have been much, much worse. The travel blackouts only lasted for a relatively small block of time. If it had been for three or four days the impact would have been devastating. With economic concerns still looming, particularly in the European Union with the Greek crisis, the last thing a trade show of the scale of IPEX needed was travel disruption brought on by an act of God. It makes exhibitors even more nervous than they already are about the money they invest in trade shows.

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