Posts tagged: merchandise

Gen Z: An Important Group of Photography Consumers

Alan Bullock
 Jan 18, 2019

This article originally appeared in Digital Imaging Reporter – January 14, 2019


Many pundits assume that gen Z consumers are not that interested in traditional photo activities, such as ordering prints and custom photo merchandise. After all, they were born into a world of digital cameras, social networks and omnipresent screens.

However, a recent Keypoint Intelligence – InfoTrends study indicates that this group of more than 73 million people, born between 1998 and 2010, is actively engaged in photography. Moreover, the study suggests that gen Z is worthy of imaging vendors’ marketing attention. Read more »

Seizing Opportunities In The Photo Merchandise Market

Other Posts
 Oct 4, 2013

Whilst the photo merchandise market is showing good growth, there remains a great deal of opportunity to be seized. InfoTrends’ research shows that the percentage of respondents that have purchased photo merchandise, over the period of a year, has remained stable since 2011.

Illustrated in the chart below are respondents who have purchased photo merchandise in the past year (buyers) and those who have not purchased any photo merchandise in the past year (non-buyers).

Read more »

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