Posts tagged: Medical

Three Prescriptions for Selling Marketing Services to Doctors

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 Aug 2, 2010

HealthcareHealthcare providers expect to boost marketing budgets 44% this year, according to a recent InfoTrends study titled Capturing the SMB Business Communications Services Opportunity. The average marketing/advertising spend in 2009 for the healthcare industry was $56,713, the study reports. One segment of the industry struggling with creating effective marketing programs are doctors. Treating patients leaves little time for prescribing creative marketing materials to acquire and retain patients. This represents an excellent opportunity for print and marketing service providers to deliver a course of treatment to heal anemic patient communication efforts.

Successfully targeting medical practices requires understanding of the patient communications lifecycle. InfoTrends analyzed the customer outreach programs used by doctors and uncovered three key prescriptions for boosting the patient base.

  1. Rx for new patients. Patient acquisition is an ongoing process that can be tricky for doctors if the right outreach tactics aren’t in place. In order to acquire new patients it is important to identify the target audience.  Once this is established, list providers such can provide information for contacting new patients. Many doctors also rely on referral programs to get the word out. It is important to send personalized messages to prospective patients to show them you are truly interested in establishing a patient/physician relationship.
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