Posts tagged: Marketing

Adobe Max: Creative Cloud Announcements

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 Oct 7, 2014

Monday October 6th marked the beginning of the Adobe Max conference in downtown Los Angeles. Monday’s keynotes focused on announcements surrounding the Creative Cloud and new and improved mobile applications. Speakers from Monday’s keynotes included Adobe President and CEO Shantanu Narayen , Microsoft CEO Satya Nadella, and Adobe SVP and General Manager Digital Media David Wadhwani. Sessions included live demos of new products and further announcements detailing the continued partnership between Adobe and Microsoft. Here are just a few of the highlights from Monday’s keynote:

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Bringing Customers and Vendors Together: Adam Sync! Event Review

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 May 29, 2014

From May 12th to 13th, Adam Software held one of their last “Adam Sync!” events in Brooklyn, New York–the event was part of a larger series of Sync events in both the United States and Europe that Adam Software held in April and May. The goal of the event was to bring current customers, prospective clients, and Adam Software integrators together to share case studies, best practices, and other insights. Sessions provided important information relating to not only digital asset management (DAM), but also important lessons for marketers looking to expand their digital marketing strategies. Here are some of the highlights from the event:

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2013: A Turning Point for Inkjet in Production

Jim Hamilton
 Dec 10, 2013
Though inkjet has been a hot topic since 2008 (remember the ‘inkjet’ drupa?), it is hard to underestimate the continuing impact inkjet is having across all areas of the graphic arts. I think 2013 marks an interesting turning point. Inkjet is everywhere from document printing to labels & packaging to decorative to functional and 3D printing.

Gartner Hype Cycle

3D printing had to be one of the most talked about topics of 2013 and jetting technologies are the key behind many 3D printing implementations (though in this case they are jetting materials rather than inks). That being said, in my opinion 3D printing has reached what Gartner likes to call the ‘Peak of Inflated Expectations’ and others have described as ‘Irrational Exuberance.’ The way some people talk about 3D printing you’d think that before long you’ll be 3D printing your beer complete with the bottle (with a label on the outside and a cap on top).

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How to Become a Futurist & Other Lessons Learned at AdTech New York

Jim Hamilton
 Nov 21, 2013

I didn’t expect to learn how to become a futurist at AdTech New York (November 6-7, Javits Center, New York City), but it’s one of the many lessons I learned from a day on the show floor and at the conference.

How to Become a Futurist — Sheryl Connelly, a futurist at Ford, gave the Thursday morning keynote and it was a sobering ten point summary of the challenges facing the world. Here are those challenges in short form Read more »

First Name Fever: Why “Share a Coke” in Europe Is a Big Win for Color Digital in Labels

Bob Leahey
 May 22, 2013

This month consumers in Europe are beginning to see Coca Cola bottles on retail shelves labeled in a new way. Each bottle has the brand’s familiar swoosh graphic and red and white colors, but with iconic brand name reduced or cut out entirely. Instead, the words “Coca Cola” on the bottle have been mostly replaced by one of 150 most popular first names in the country where the drink is sold. HP Indigo WS6600s are printing all the names, essentially a giant exercise in versioning–over 800 million labels will be used between now and the end of Q3. Special kiosks will be on tour in the region so consumers can personalize their own Coca-Cola bottles. Coca Cola is also enlisting social media, first by encouraging Facebook users to create a virtual personalized Coke can to share with someone, and then look for their own names on bottles in stores. The deal is historic, not just because it’s for Coca Cola, but because it likely is, in effect, the biggest color digital label print job ever.

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Four Takeaways from Adobe’s “Summit” Digital Marketing Conference

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 Mar 14, 2013

Last week, I had the opportunity to attend Adobe Summit, the company’s flagship user conference for its digital marketing business unit. The Salt Lake City, Utah event attracted over 5,000 digital marketing professionals that use Adobe’s growing suite of marketing technologies. After $4 billion of investment between acquisitions and R&D over the past three years, Adobe used this year’s Summit to introduce the Marketing Cloud, five major solution areas–Social, Media Optimizer, Analytics, Target, Experience Manager–geared toward making marketers more data-driven, customer-centric, and digital.

After presenting 27 somewhat-integrated products at last year’s Summit, Adobe’s vision is coming into focus. It is clear that Adobe is aiming to be a strong competitor in the enterprise marketing technology space, especially as it relates to digital marketing. Here are four takeaways about Adobe’s direction, the marketing technology space, and the evolution of digital marketing derived from developments at its Summit conference.

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New European SME Research Shows High Interest in Marketing Technology

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 Feb 5, 2013

Small and Medium Enterprises (SME’s) are the backbone of the European economy. According to Eurostat, there are over 20 million firms (excluding financial firms) that constitute being an SME by having 250 or fewer employees, while the majority are micro enterprises with fewer than 9 employees. The sheer number of them alone presents a great opportunity to provide these businesses with tools and services to help them embrace the rapid changes in the communication world.

InfoTrends has recently completed its European research on marketing automation among Small & Medium Sized Enterprises (SMEs). The research, entitled Capturing the European SME Marketing Automation Opportunity, focused on the marketing and media needs of SME’s in five key European countries, and across 12 vertical markets. Some key highlights include: Read more »

QR Codes and Their Emergence into our Society

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 Jul 9, 2012

Quick response (QR) codes have come a long way from their invention in 1994 by Denso Wave company.  The QR code originated as a tool for tracking automotive manufacturing parts in Japan, and has risen to prominence in marketing and advertising campaigns in 2011. The ability for QR codes to be read on mobile devices has helped with increasing its popularity in today’s tech-savvy society. Consumers, marketers, and print service providers are beginning to become more aware of this technology by adopting it into their existing operations. As consumers, we often times see QR codes in many areas of our daily lives.  The codes can be seen on our monthly statements encouraging customers to take action, in printed magazines to deliver further information, and on retail packaging for brands that want to engage with customers.

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Adobe CS6 Release and the Impact of Creative Cloud

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 Apr 26, 2012

On April 23, Adobe Systems announced the latest release of its Creative Suite toolset version 6.0, and formally announced the launch of its new Creative Cloud service.  Adobe livestreamed a video kick-off where its president and CEO, Shantanu Narayen, spoke an “explosion of digital expression” in society, where the urge to create has never been greater than it is now. To highlight this point, Adobe leveraged statistics from a recent global research study it commissioned called “State of Create,” which investigated attitudes and beliefs about creativity in society. It used the study’s finding of a “creativity gap” to drive home the value of its Creative Cloud offering, which includes low-cost subscriptions to Adobe’s array of professional design applications. Read more »

Are You Ready For the Holidays?

Other Posts
 Mar 20, 2012

The end of the first quarter is always an exciting time for the photo publishing/merchandise industry. By this time, the heavy volumes generated from direct holiday sales have slowed to a trickle and gift cards have been redeemed. The party is over, the cleanup is done, and the headaches from Q4 have dissipated. As we approach the end of Q1, it is a time for reflection. Vendors and retailers should reassess their current relationships, profit margins, marketing and production strategies, and start planning for Q4 2012.

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