Posts tagged: Marketing

How Will COVID-19 Affect My Business? bliQ Subscribers Speak Out

Eve Padula
 Mar 24, 2020

The global coronavirus pandemic is affecting all of us in a variety of ways. Many employees are being advised to work from home to help slow the spread of the virus, businesses are attempting to manage their remote workforces, people are practicing social distancing, non-essential businesses in many communities are temporarily shutting down, and virtually everyone is wondering how long this will last and how it will impact our personal and professional lives.

The big question is, how will COVID-19 affect our industry? Keypoint Intelligence very recently conducted a survey of its bliQ subscribers to determine how dealers, vendors, salespeople, and others are responding to the outbreak. People were asked to provide their thoughts on the coronavirus and how they expected it to affect their businesses, and they were given the option to publish their comments anonymously or publicly (i.e., disclosing their names and companies). Many of the responses were quite candid and eye-opening, and a synopsis of subscriber comments is provided below.

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The Ecosystem Might Be Digital, but the Print Volume Share Isn’t Even Close!

German Sacristan
 Aug 7, 2019

Can a company consider itself digitally transformed simply because it manufactures digital printers or uses them to put ink on paper? If that was the case, how is the digital printing page share only in the single digits?

We have been entrenched in the digital revolution for a few decades now and, in that respect, printing is actually ahead of the game in relation to some other industries. At the same time, however, there is still much to be done to fully align the reality of digitally printed pages to its full potential.

What Type of Commitment is Needed to Grow the Digital Market?

Regardless of whether you’re a digital print equipment manufacturer, vendor, or purchaser of the product – true commitment requires more than just initial investments in a technology, as the technology itself can never guarantee success. The printing industry must undergo a fundamental change in its DNA to grow, which will involve becoming completely immersed in the full value of digital, not just from a technical perspective but — more importantly — from a strategic printed product perspective.

We all know the printing industry is driven by communication, and digital technology can help empower the human communication skill of establishing personal contacts. Digitally printed communications can’t overtake the printing industry and obtain a greater share of the overall communication market without becoming a greater contributor to the personal interaction or the 1:1 space. Print is still very relevant to the overall communication market – bringing incredible value year after year. It would be a shame not to use this channel to its true potential.

Although we’re not saying anything new, it’s clear that something isn’t working—otherwise, digital printing would have a larger share by now. Read more »

What Print Service Providers Can Learn from Netflix’s Personalization Strategy

Colin McMahon
 Jul 23, 2019

At first, print service providers (PSPs)—including mailing companies and direct mailers—might wonder what they have in common with Netflix. Although the service started out as a direct mail offering, it has since become more associated with online digital streamlining. Nevertheless, a recent technology blog from Netflix has shed some additional light on how the company is pushing its personalization practices forward, making them more advanced and better synced to each individual Netflix user. While this level of personalization is quite advanced now, it will likely become increasingly commonplace in the years ahead.

Many firms, including PSPs, can benefit from absorbing and understanding how Netflix continues to personalize its offerings in today’s digital age.

Netflix logo

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Pitney Bowes’ EngageOne Communicate – Customer Communications for Marketers

David Stabel
 Apr 11, 2019

Pitney Bowes continues to evolve its EngageOne portfolio for customer communications and experience. This week, the company released a new SaaS-based solution called EngageOne Communicate, which is positioned to enable small and medium sized businesses to create scalable and responsive digital communications quickly and easy.

Pitney Bowes EngageOne Communicate

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Good News for Mailers from USPS

Pat McGrew
 Apr 9, 2019

US Mailers have been waiting for the USPS to release its findings from a request for feedback initiated last summer, and the answer has now arrived. The USPS will not be making changes to the Marketing Mail category. This is good news for mailers because the USPS was considering changes in the standards for Marketing Mail letters and flat that would limit the definition of Marketing Mail to paper-based, non-merchandise content. By definition, flats processed by the USPS can be no thinner than a quarter of an inch and no thicker than three-quarters of an inch, with dimensions between 6 1/8 and 12 inches in height and 11 ½ and 15 inches in length. Length is parallel to the address.

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Personalized Video Marketing: It’s About Engagement!

Colin McMahon
 Oct 2, 2018

A mere decade ago, personalized video marketing was seen as a customer communication method with limited return on investment potential. The average consumer had a PC or laptop, but smartphones were just beginning to take off. Google had purchased YouTube only two years prior and the website was still learning how to monetize itself. Thanks to the speed of the digital revolution, much has changed in ten years. Personalized video marketing is quickly becoming an effective method of engaging new and existing customers.

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DMA &THEN 2017 Conference Recap

Pat Nolan
 Oct 31, 2017

The DMA Celebrates 100 Years at &THEN 2017, Looks Ahead

The DMA reached an impressive milestone in 2017, hitting its 100-year anniversary as an organization. While this was cause for celebration at this year’s &THEN conference in New Orleans, much more time was spent looking ahead than reflecting on the last century. This comes on the heels of the DMA’s name change earlier this year, from Direct Marketing Association to Data & Marketing Association. In his opening remarks for the three-day conference, DMA CEO Tom Benton attributes this change to the modern role of data as the lifeblood of all marketing. It powers and improves all marketing activities and enables 1:1 at scale, he notes.

 “This year, more than ever before, it was evident that the strength of the Data & Marketing Association and &THEN lies with our members, speakers, guests and partners. We were pleasantly surprised at the sizeable turnout, and initial feedback confirms that the content provided at &THEN ranks alongside the finest data and marketing thought leadership events in our association’s 100-year history. We’ve already begun planning for &THEN 2018 and will be delivering more of this data and marketing expertise next year, October 8th through 10th at the MGM Grand in Las Vegas.”

Tom Benton, CEO of DMA

Along with data, cognitive computing was another recurring talking point woven throughout the conference’s buffet of speakers and presentations from notables on all sides of the industry – agencies and publishers, technology vendors and service providers, and executives from some of the world’s biggest brands and marketers. Yet at this year’s &THEN, it felt as though “Big Data” and “artificial intelligence” transitioned from buzzwords to not only serious competitive considerations, but necessities of the marketing toolbox.

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Move Over Millennials… It’s Time to Think About Generation Z!

Eve Padula
 Mar 13, 2017

Over the past several years, marketers across all industries and categories have become obsessed with Millennials—what are the best ways to reach them and help them form meaningful connections with brands? Because Millennials have a unique sense of self and a non-traditional approach to life stages, marketing to this captivating generation has been a challenge. Marketers are only just beginning to understand Millennials, but there’s a whole new game in town with the rise of Generation Z. This is the first generation of consumers that was born into a digital world, and these individuals don’t know life without the Internet, smartphones, tablets, and social media. What are the best ways to engage with this up-and-coming and always-on generation?

Although generational start and end dates are imprecise, Millennials—also called Generation Y—generally include those individuals born between the early 1980s and the mid-1990s. Meanwhile, Generation Z individuals—also called Post-Millennials or the iGeneration—were born after 1995. As yet, there is little consensus about ending birth years for this group. Millennials were coming into young adulthood at the turn of the century, and the oldest of this group are now about 35. Some have been in the workforce for quite some time and have already begun to reshape Corporate America. The oldest Gen Z individuals are only beginning to graduate from high school/college and enter the professional workforce, so only time will tell what changes this group will bring to the workforce of tomorrow. Gen Zers may be too young to have affected the workplace as yet, but they are already having a profound impact on family purchasing habits and the retail marketplace.

In January 2017, IBM and the National Retail Foundation released a report entitled Uniquely Generation Z: What Brands Should Know About Today’s Youngest Consumers. This report surveyed over 15,000 Gen Z individuals between the ages of 13 and 21 and also conducted interviews with 20 Senior Marketing Executives to determine how these consumers engage with brands. As this generation continues to come of age, they will have a major impact on future communication strategies. Read more »

Millennials Won’t Respond to Printed Catalogs and Direct Mail, Right? WRONG!

Eve Padula
 Jun 7, 2016

In a world where consumers are inundated by online requests and e-mail messages, printed communications really cut through the clutter and attract attention. Although some might think that tried-and-true marketing methods like direct mail and catalogs primarily appeal to Baby Boomers, InfoTrends’ research shows that even Millennials are responsive to these communications.

In late 2015, InfoTrends conducted a benchmark study entitled Direct Marketing Production Printing & Value-Added Services: A Strategy for Growth. This effort included an in-depth survey to uncover what the future holds for marketers, consumers, and direct mail printers. The findings from this survey were broken down by age demographic, and respondents between the ages of 18 and 34 are considered Millennials for the purposes of this study. Read more »

censhare Community Days 2014

David Stabel
 Oct 9, 2014

On Oct. 3rd 2014 this years censhare Community Day was held in Munich, Germany. censhare AG (censhare) is a provider of software for digital publishing and marketing automation. The company invited its partners and industry analysts to share best practices and insights on its latest developments as well as trends in digital publishing and marketing. Several case studies showed how censhare helps marketers and enterprises with the challenges of managing content, associated workflows and distribution processes. In addition, censhare revealed the key highlights of its new software version that will be released in Oct. 2014: censhare 5.0.

Stefan Ruthner, EMEA sales manager at censhare, opening the censhare Community Days 2014

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2016 InfoTrends, Inc.

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