Posts tagged: marketing strategies

Photo Merchandise Marketing Strategies: Learn from the Leaders

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 May 2, 2012

In March, I wrote about the short window of opportunity retailers of photo merchandise have to market new products and expand their customer base. One of the trends we have seen is a shift from marketing through online media channels, to a blend of marketing using offline AND online media channels. InfoTrends research has shown that there is a multiplier effect on return on investment when marketers increase the number of media channels used in a campaign. The more media channels used, the greater the return on investment. The challenge marketers face is identifying the right mix of media channels AND what marketing message or promotions to use that will capture a customer’s attention and trigger a decision to purchase. Read more »

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