Posts tagged: Market Research

Western Europe: Applications in Digital On Demand Printing

German Sacristan
 Jun 26, 2019

Extracted from a recent InfoTrends Market Report on Print Applications:

Keypoint Intelligence – InfoTrends (InfoTrends) recently questioned respondents in the United States and Western Europe about the digital and analog print applications they offered for sale. The responses for both sides of the Atlantic Ocean are outlined in the charts below.

Respondents in the United States as well as Western Europe cited an array of printed marketing applications, including business cards, brochures/flyers, catalogs, and direct mail. Although the top two applications for U.S. and Western European respondents were business cards and brochures, there were some differences as well. For example, whereas respondents in the United States were more focused on direct mail, those in Western Europe were Read more »

The Next Wave of Cross-Media Communications: Transformation is Imperative!

Other Posts
 Mar 30, 2011

The recent Vision 3 Summit held in Palm Springs from March 13-16 punctuates the need for dramatic change in the printing business. The integration of PIA, NAPL, and NPES to form one integrated event consolidating the audiences from all three associations is a statement of the convergence that is taking place in the printing industry. The printing industry is challenged with traditional services that are less relevant in the “new” economy, creating a situation where there is overcapacity and a serious need for change.

The Vision 3 Summit featured speakers with a variety of perspectives, including software and equipment vendors, paper suppliers, print service providers, and economists. The theme of the event was the need for printers in all sectors to understand the changing market conditions as they relate to consumers and knowledge workers. Changes in the economy, culture, and technology have combined, creating an urgency for those in the printing industry to transform themselves into providers of integrated cross-media communications services. Read more »

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