Posts tagged: InfoBriefing

The Next Wave of Cross-Media Communications: SaaS Enablers Everywhere!

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 Sep 28, 2010

Recent trade shows illuminated an emerging theme around software and services targeted at the new cross-media opportunity. The cloud is in, and Software-as-a-Service (SaaS) solutions are popping up everywhere. Why? The recent economic downturn–coupled with the fast-paced, capital-intense nature of technology adoption–has created huge demand for low-cost and easy-to-use IT solutions.

In 1965, Intel Co-Founder Gordon Moore established Moore’s law, which states that data density doubles every 18 months. We can extend Moore’s theory across many information technologies. For example, mass storage technology and bandwidth are just a couple of other technologies that are rapidly coming down in cost and exponentially increasing in capacity. Technology is moving at an incredibly rapid pace, and it is now difficult to stay on the leading edge when acquiring new hardware and software solutions. Furthermore, incorporating new technologies into your infrastructure and successfully monetizing the benefits of the acquisition and implementation cost in a timeframe that will yield an acceptable return has become difficult (if not impossible) for some companies. Read more »

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