Posts tagged: Indigo

Lessons Learned at HP’s Graphic Arts Experience Center

Jim Hamilton
 Aug 21, 2012

Last week I went to Alpharetta, Georgia in suburban Atlanta to see HP’s Graphic Arts Experience Center. Opened in March of 2011, the site is a 60,000-square-foot showcase of HP’s graphic arts portfolio including its Indigo, SmartStream, Inkjet Web Press, Designjet & Scitex wide format, and Specialty Printing Systems (SPS) inkjet offerings. In addition to acting as a sales hub, the site also houses training facilities and is a center for graphic arts business development services for HP customers in the Americas.

I was invited to the Experience Center to attend an HP customer event along with a handful of industry analysts and trade magazine editors. It was an eye-opening experience in a number of ways and in this blog I’d like to share three insights I gained from the visit.

Make It Matter

The HP slogan ‘Make It Matter,’ which you see in HP promotional posters and on their employees’ business cards, has always reminded me of that scene toward the end of the movie ‘Saving Private Ryan’ where a dying Tom Hanks tells Matt Damon to ‘earn it.’ Movie dramatics aside, what HP has done with it Graphic Arts Experience Center has a lot to do with ‘making it matter.’ Bringing the whole portfolio (including Inkjet Web Press and SPS) under one roof makes a lot of sense and is particularly important given the cross-over opportunities for existing and future HP customers. That the site serves multiple purposes for sales, training, and business development is also key. The Experience Center has recently added an Inkjet Web Press T200 (that’s been upgraded to a T230) and it would also have an Indigo W7250 if it hadn’t been for the surge in demand for the product (the unit targeted to the Experience Center went to a customer in Massachusetts). I was highly impressed with the broad range of print samples, in fact, I felt like a kid in a candy store. (I made a video with some of those samples.) The samples cover a range of markets including commercial print, direct mail, technical, publishing, signage, labeling, packaging, and pro-photography printing.

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Benny Landa Comments on drupa 2012

Jim Hamilton
 Jul 9, 2012

A couple of months before drupa 2012, an article appeared in the Israeli press about Benny Landa and Landa Corporation. Given that it was in Hebrew, and only later appeared in English translation, I published a blog with some of the key points from the article. Now another Israeli publication, The Marker, has written about Landa. This time I don’t believe it exists in an English version but I have received a translation from Lior Meron, InfoTrends’ Asia Pacific director, who is in touch with the Landa team. The article (here’s the link if you can read Hebrew) is entitled “Benny Landa’s Printing Revolution” and includes a number of interesting details, which I list below:

  • Benny Landa reports that his company signed hundreds of letters of intent at 10,000 Euros per machine. He says that if they had had more sales people they would have signed even more.
  • The prices for the various configurations range from $1 to $3 million.
  • The configuration that garnered the most interest was the S10 (the B1-format cut-sheet model) but he notes that the letters of intent were evenly split between the cut-sheet and the roll-fed offerings.
  • Landa: “The first press will be ready to go out to the market at the end of 2013.”
  • Landa: “The ink is the fuel of the presses. Every press, within its first five years, produces ink sales that represent fifteen times its value.”
  • It has been five years since Landa started working on developing the nano-pigment technology and adapting it to digital print heads.
  • There are more than 200 employees at Landa Labs; 150 of them are in development and 50 are in the alternative energy field (some of them do both).
  • Marker magazine estimates that Landa’s invested between $150 and $250 million of his personal fortune to fund the development. (Note: It is fairly safe to assume that Landa will use the positive response from the many letters of intent to drive interest in external funding from investors.)
  • Landa: “It’s obvious that one day there will be no print other than packaging…If your business is packaging then your future is bright, but in 200 years, people won’t be communicating through ground-up trees.
  • Landa will soon establish an ink production facility in Israel and then later will add more sites elsewhere. Landa also expects to have an overseas product assembly site where the work will mostly be done through subcontractors.
  • Landa acknowledges that what he wants to achieve cannot be done in a timely fashion with 200 engineers and that is why he is working with a number of industry partners. (Note: Heidelberg, Komori, and manroland have all signed partnerships with Landa.)
  • Landa: “When people ask me what they should do until they receive our presses, I suggest that they buy an Indigo.”

This last point is an important one since with all of the digital announcements from drupa, particularly those related to cut-sheet B2-format digital printers, I’m sure that many print service providers will consider delaying purchases until some of these technology demonstrations become available as released products. I think this would be a mistake. A3- and B2-format digital printers are available today to meet market demand for short run, quick turnaround, targeted, and/or personalized jobs. It would be tempting to wait, and it’s certainly true that some long-hoped for capabilities are on the horizon, but it would be unfortunate if print service providers ignored today’s products and opportunities.

Landa Corporation is in a growth phase and is building an infrastructure to support administrative, business development, sales, and other infrastructure. When asked in the article whether he is hiring HP Indigo employees, Landa responded, “We have never turned to an Indigo employee and asked him to come work for us, and we won’t do so in the future. In the few cases that Indigo employees have come to me, I didn’t take them quickly. First we sent them back to HP to see if they could solve their issues. If they could, they stayed there.”

The next opportunity for the public to see the Landa offerings will be China Print in 2013 (May 14-18, 2013). This will be an excellent opportunity for the company to bring their message of high speed, low running cost, and strong print quality to the world. It will also give Landa an opportunity to update the market on the progress it has made. A key factor will be showing an improvement in print quality over what was displayed at drupa.

What’s the Real Purpose of B2-format Digital?

Jim Hamilton
 May 10, 2012

A recurring theme at drupa 2012 is that many of the planned digital devices are intended as B2-format offset press replacements. This is puzzling positioning. Is there really a need for digital stand-ins for very efficient offset presses? The digital market, need I remind you, is built on values well beyond mere quick turnaround and cost-effective short runs. Production digital print is best leveraged when it facilitates full process automation, electronic collation, variable data, and the use of the digital printer as a virtual document archive. Designs that lack duplexing or use traditional offset feed and delivery systems miss out on some of the most basic digital print advantages.

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The Dscoop7 Book of Possibilities

Jim Hamilton
 Apr 19, 2012



In this video blog I discuss a print sample called the “Book of Possibilities” that was handed out at the recent Dscoop7 user conference. Created using HP Indigo technology, the sample book highlights a range of interesting special effects (such as white ink and raised printing) and substrates (including watercolor paper, pearlescents, and metallics). The piece was designed by Cipher Creative Group and paper was provided by GPA Specialty Substrate Solutions, Mohawk Fine Papers, NewPage, Finch, Sappi, and Neenah Paper.

Landa Lifts Curtain Just a Bit: “Nanography” “NanoInks” at drupa 2012

Bob Leahey
 Apr 9, 2012

Analysts predicting the developments at drupa 2012 have fixated on Landa Corporation of Israel, the technology developer headed by Benny Landa, the founder of Indigo. Landa publicized its planned drupa booth back in January, but did not reveal much, except to say the company would have a really new technology on display, ostensibly a jetting method that would rely on specialized inks and be a highly economic and productive method for use in commercial, packaging, and publishing markets. On April 2 the company revealed a bit more, by making the following points: Read more »

Print Samples from the HP Pre-drupa Event in Israel

Jim Hamilton
 Mar 26, 2012



In this video blog I discuss print samples provided by HP at their press/analyst event in Israel (March 2012). These include HP Indigo, HP Inkjet Web Press, and HP Specialty Printing Systems examples. This event is covered in two other InfoTrends blogs:

Eight Top Take-Aways from HP’s Pre-drupa Event

Jim Hamilton
 Mar 20, 2012

HP held a pre-drupa press and analyst event in Israel last week. InfoTrends was represented by four analysts: Ralf SchlÅ‘zer, Bob Leahey, Lior Meron, and myself. What is particularly interesting about the top stories from this event is that many of HP’s announcements are emblematic of industry trends that we will see playing out at drupa. Here are eight of the top take-aways from that event:

  1. B2 Digital Takes a Step Forward — There are increasing signs that drupa 2012 could be the “B2 Digital drupa.” Fujifilm, Jadason, and Screen showed B2 Digital products at drupa 2008, but none of those have what I believe to be the key characteristics necessary for a successful digital product at that format size: duplex capability, the ability to draw from multiple drawers, and connection to in-line finishing. HP’s announcement of the Indigo 10000, which I have blogged about separately has all of these. HP, which was lagging behind Kodak and Xerox in format size, has now leapfrogged ahead, but there will be more to come. Cut-sheet inkjet products, including new ones from companies like Delphax, will push the definition of cut-sheet digital print beyond the bounds of a 12” by 18” sheet. The battle moving forward will be about features, acquisition price, and running cost.
  2. Read more »

Getting B2-Format Digital Right

Jim Hamilton
 Mar 13, 2012

There are more and more indications that drupa 2012 may be the “B2 Digital” drupa. The announcement today of the HP Indigo 10000 Digital Press supports this contention. It’s the first B2-format digital device that I have seen up close that meets three key requirements:

  • Duplex printing
  • Multiple paper sources
  • In-line finishing
HP Indigo 10000

HP Indigo 10000

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Another Look at Corporate Greeting Cards

Jim Hamilton
 Jan 24, 2012



Last year around this time I reviewed all of the corporate greeting cards I received over the holiday season. I’m at it again this year and cover such diverse topics as colored signatures; recycled paper, FSC, and other green initiatives; text & image personalization; QR codes; printing on the envelope; metallics & pearlescents; special effects like dimensional printing; and non-card items such as calendars, menus, photo books. I also rant about electronic greeting cards that come with insincere tag lines like: “In our appreciation for the environment, we chose to send you our holiday wishes electronically.” Baloney! Face it, you’re just lazy and trying to hide your cheapness in an eco-green candy coating. If you really care, send me a physical card next year. My address is Jim Hamilton, 97 Libbey Industrial Parkway, Suite 300, Weymouth, Massachusetts 02189, USA.

Benny Landa’s Secret Ink

Jim Hamilton
 Jan 23, 2012

Over the past few months rumors have been swirling around in regard to Benny Landa’s plans for drupa. Most of it has been talk, but more details are now coming to light. The Landa Labs web site, which has been on line for quite some time, added a note recently that Landa Digital Printing, developer of next-generation digital printing technology targeted at commercial, packaging, and publishing markets, would show a lineup of ‘digital nanographic printing presses’ at drupa 2012. The drupa 2012 web site shows a sizeable booth in Hall 9 for Landa Digital Nanographic Printing.

Next came an article called “The Secret Ink of Benny Landa” that appeared last week in the Hebrew-language magazine Calcalist (which translates to “Economist”). The article is in Hebrew, but a Google translation and help from InfoTrends’ Tel Aviv office unveils a few more details about some of the ‘Big Things from Small Particles’ that Landa has in mind. The technology to be shown at drupa is facilitated by an ink with very small pigment particles that Landa believes to be more durable and economical than any type of ink and that can adhere to any substrate. Few specifics are mentioned about what the products will look like, but it does appear that the inks will be applied by inkjet heads.

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