Posts tagged: heatset web offset

The Power of Negative Thinking

Other Posts
 Mar 9, 2011

What if instead of using inkjet heads to jet ink they were used to apply an ink-resistant substance to subtract part of an offset litho produced image (like a photographic negative blocks light) as it was being printed?

It would combine the economic cost benefits of offset with variable data. Such a development could completely transform the printing market.

It may sound like science fiction, but according to R.R. Donnelley (RRD) it will soon be printing fact and the firm will begin producing direct mail using the process later this year.

RRD calls this process Apollo and it is part of the firm’s agreement with KBA. In fact the further details about Apollo are the most significant news to emerge from this announcement, and of the recent digital developments from major litho press manufacturers this is the most noteworthy because it goes beyond distribution and addresses technology development. Read more »

2016 InfoTrends, Inc.

WordPress Appliance - Powered by TurnKey Linux