Posts tagged: evaluation

New Research Document Scores OEMs on MFP Platforms, Apps, Cloud Readiness

Christine Dunne Dunne
 Jun 17, 2019

Recently, Keypoint Intelligence analysts published a new Market & Vendor Insight report: MFP Platforms, App Ecosystems, & Cloud Readiness. In this document, we identified the trends surrounding multifunction printer software platforms as well as their associated app ecosystems and cloud readiness features, laid out the competitive landscape in this area, and showed how major OEMs performed in our latest platform and apps ecosystem evaluation (for which cloud readiness is a new scoring rubric).

As a basis for this evaluation, we surveyed the leading document imaging equipment makers in the United States and Europe, and conducted independent research to determine the progress path of MFP software platforms and their associated app ecosystems. Interested in a snippet of this report? Here’s a visual showing that office equipment dealers believe MFP apps that scan directly to cloud locations will be most important to customers over the next year.

In the next 12 months, how important will MFP apps be in your customer’s overall office environment?

Interested in more information about this document, including PaceSetter award winners? If you’re an InfoTrends Office CompleteView subscriber, the report is included as part of your subscription. Otherwise, please contact Christine Dunne at christine.dunne@keypointintelligence.com.

How do customers make purchase decisions?

Christine Dunne Dunne
 Jan 27, 2014

As part of InfoTrends’ research for clients, we have mapped the steps in the customer decision-making process. Typically, the customer journey includes six main steps: satisfied with current device, trigger event/need recognition, research and fact finding, evaluation of options, purchase, and usage experience.

Upon returning from my maternity leave a few weeks ago, I began wondering how I fit into this model. I received a multifunction printer (MFP) for Christmas that I had selected myself. As it turns out, my decision-making process aligns with the steps outlined above. I will discuss my experience below, followed by some questions print device vendors may like to consider. Read more »

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