Posts tagged: Esquire

Publishing Business … Everything is Possible

Jeff Hayes
 Apr 5, 2011

I attended the first day of the Publishing Business Conference and Expo held at the Marriott Marquis in New York City. This long running event (years ago known as Book Tech Expo), included a wide range of speakers covering the magazine and book publishing industry, around 40 exhibitors, and some 2,500 attendees according to the event organizer North American Publishing Company (NAPCO).

While many publishers are still trying to get their legs under them after the brutal recession and on-going demise of traditional business models, I found the presentations this year were quite upbeat with common themes including marketing as a service, mobility, iPads, social media, and cross media. Read more »

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