Posts tagged: electronic paper

Esquire Expires

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 Jun 30, 2009

 

Esquire E-Ink CoverLast October I picked up a copy of Esquire’s 75th Anniversary edition which featured an E-Ink electronic paper display embedded in the cover. With moving words and flashing images this experimental magazine cover was meant to attract attention and explore the possibilities surrounding electronic paper display technology and the publishing industry.

 

The magazine sat on my desk for a couple days and quickly attracted the attention of a few co-workers. Before long, we started an office pool — placing bets on the day that the magazine’s batteries would die and the display would expire.

 

According to Esquire.com, the electronics and batteries used for the E-Ink cover were manufactured in China, flown to Dallas, shipped in a refrigerated truck to Mexico where the covers were assembled by hand, and shipped back to Kentucky, home of one of R.R. Donnelly’s magazine printing plants. Retrofitted equipment was then used to bind the special covers to the rest of the magazine before it was distributed across the country. Esquire originally estimated that once activated, the batteries used to power the flashing E-Ink display would last 90 days. In actuality, my copy of Esquire magazine lived for nearly 250 days, exceeding my expectations and destroying my chance of winning the pool. The expiration of Esquire magazine got me thinking about the viability of electronic paper. Read more »

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