Posts tagged: direct mail

RR Donnelley Acquires Assets of Nimblefish Technologies

Other Posts
 Dec 15, 2010

According to a press release from yesterday, RR Donnelley acquired the assets of Nimblefish Technologies, a provider of marketing automation software and solutions. From the press release:

R. R. Donnelley & Sons Company announced today that it has acquired the assets of San Francisco-based Nimblefish Technologies, a provider of multi-channel marketing services to leading retail, technology, telecom, hospitality and other customers. Nimblefish’s innovative software services include integrating direct mail, email, web, PURL and variable video components into multi-touch, multi-channel customer prospecting and engagement programs.

“Nimblefish will increase the range of multi-channel solutions that we provide to our customers,” said Thomas J. Quinlan III, RR Donnelley’s President and Chief Executive Officer. “The addition of Nimblefish’s innovative products will enable our customers to draw on RR Donnelley for automated programs that touch customers and prospects with intelligent rules-based messaging that is responsive to their interests and actions. This will leverage our extensive digital platform which offers the ability to personalize communications in quantities from one to millions.”

As stated in the press release, RR Donnelley intends to leverage Nimblefish and its marketing automation technology to offer additional cross-media capabilities and services to its customers. This is an area that has been of increasing interest to print service providers of all sizes that are trying to offer more comprehensive multi-channel and digital marketing services. Read more »

Kodak Will Show the 5000XL at Graph Expo (and Other Prosper News)

Jim Hamilton
 Sep 9, 2010

I found out this week that Kodak has decided to bring the Prosper 5000XL to Graph Expo (October 3-6, Chicago). This will mirror what Kodak did at IPEX and will represent the first showing of the device in North America. It’s good news and for those who haven’t committed to attending, it provides another reason to come to the show. There’s more about Prosper in the news as well. You should have a look at Eric Owen’s blog in Output Links for some insight on Prosper, but here’s a quick take on the recent developments:

  • There are now two Prosper system installations — Kodak customers Offset Paperback Manufacturers (Laflin, Pennsylvania) and SAGIM (a French print service provider using the system for books) represent the first two installed beta sites of Prosper standalone systems (other companies have Prosper S10 Imprinting Systems running in conjunction with traditional printing presses). Both have the Prosper 1000 (the monochrome version of Prosper). Kodak reports that Offset Paperback Manufacturers (OPM) will be the first site to get the process color Prosper 5000XL and that the device is being installed now. Kodak said that in the past month OPM has been produced salable books at a volume of up to 1.7 million book pages (approximately 3,850 books) per day on its Prosper 1000.
  • The first Prosper 1000 placement in Australasia — SOS Print and Media Group in Sydney, Australia will be installing a Prosper 1000 for book printing in November. This is the first Prosper 1000/5000XL announcement in Australasia (there have been S5/S10 Imprinting System announcements, for example, in China). SOS says that it will consider upgrading the device to the full-color 5000XL version. Read more »

Transaction Printers Are the Leading Adopters of High-Speed Continuous-Feed Process Color Digital

Jim Hamilton
 Aug 9, 2010

Who is buying high-speed continuous-feed process color printers? Early evidence indicates that it’s transaction printers. About 200 print engines in this class were placed around the world in 2009 but it hasn’t been entirely clear which environments have been most likely to buy them. It was my assumption that the quality and running cost capabilities of these devices made them attractive to transaction, direct mail, and some publication environments but I wondered whether that was really the case. I decided to look at the public announcements of companies that have placed such products to see what this said about market preferences. Read more »

Rena Show Memjet-based Prototype for Direct Mail

Bob Leahey
 May 1, 2010

At this month’s On Demand show in Philadelphia, Rena Systems (Oaks, PA) showed a tabletop addressing system based on a page-wide, CMYK head from Memjet (San Diego, CA). Rena says the printer, the name of which is unreleased, is planned to be commercially available by the end of this year. If so, the printer could be the first Memjet-based printer to be marketed for any application.

Memjet is the product development and head manufacturing enterprise charged with implementing print systems of various types based on the inkjet technology patents of Silverbrook Research (Balmain, Australia). Rena Systems, founded in 1984, is a leading manufacturer of inkjet addressing systems based on monochrome thermal inkjet heads from Hewlett-Packard; in 2009, Rena Systems was acquired by Neopost USA (Milford, CT), a major maker of inserters and other mailing equipment.

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