Posts tagged: direct mail

Happy Valentine’s Day, Mr. Hamilton

Jim Hamilton
 Feb 13, 2014

While it’s nice to see my name written in rose petals (or in clouds or candies or footprints in the sand), by itself this form of personalization, though eye-catching, is not enough. Using variable data requires more than just a person’s name.

With a very small amount of information (for example, name, address, and account status) it is possible to create a much more effective document. Read more »

2013: A Turning Point for Inkjet in Production

Jim Hamilton
 Dec 10, 2013
Though inkjet has been a hot topic since 2008 (remember the ‘inkjet’ drupa?), it is hard to underestimate the continuing impact inkjet is having across all areas of the graphic arts. I think 2013 marks an interesting turning point. Inkjet is everywhere from document printing to labels & packaging to decorative to functional and 3D printing.

Gartner Hype Cycle

3D printing had to be one of the most talked about topics of 2013 and jetting technologies are the key behind many 3D printing implementations (though in this case they are jetting materials rather than inks). That being said, in my opinion 3D printing has reached what Gartner likes to call the ‘Peak of Inflated Expectations’ and others have described as ‘Irrational Exuberance.’ The way some people talk about 3D printing you’d think that before long you’ll be 3D printing your beer complete with the bottle (with a label on the outside and a cap on top).

Read more »

How to Become a Futurist & Other Lessons Learned at AdTech New York

Jim Hamilton
 Nov 21, 2013

I didn’t expect to learn how to become a futurist at AdTech New York (November 6-7, Javits Center, New York City), but it’s one of the many lessons I learned from a day on the show floor and at the conference.

How to Become a Futurist — Sheryl Connelly, a futurist at Ford, gave the Thursday morning keynote and it was a sobering ten point summary of the challenges facing the world. Here are those challenges in short form Read more »

Growth Applications for Production Digital Print

Ralf Schlozer
 Aug 29, 2013

Print is driven by applications and production digital printing is no exception. Demand for certain applications, however, changes over time due to various reasons, such as growth in usage, electronic replacement, personalization, and the move to shorter runs. The change in demand will have a profound impact on production digital printing in competition with other processes as well as between different digital product groups. InfoTrends just published its 2012-2017 production digital print application forecast for the U.S. and Western Europe. It details application volumes and volume growth for 28 print applications in seven main application groups for the main categories of production digital printing devices.

Main Production Digital Printing Applications and Application Groups

The application forecast draws from many sources. InfoTrends’ consulting staff conducts ongoing primary and secondary research in the marketplace to determine the print volume share of the applications and volume trends. The underlying print volume forecast is based on published forecasts, which provide market size in terms of installed base, average monthly print volume, retail value of print, and other factors.

As an example, here is a view of some of the top production digital print applications in Western Europe (by absolute page growth).

10 Fastest Growing Applications in Production Digital Print in Western Europe 2012 to 2017

Read more »

Kodak Introduces the Prosper 5000XLi

Jim Hamilton
 Feb 11, 2013

At Hunkeler Innovationdays this week (February 11th to 15th in Lucerne, Switzerland), Kodak announced a new version of its Prosper high-speed inkjet printing system. The Prosper 5000XLi includes a new extended paper path, an improved transport/drying system, new more durable inks, and software improvements that better leverage existing camera/sensor feedback systems. Key to the features of the 5000XLi are items that improve quality for many applications, but particularly for high-coverage output on coated papers. For those types of applications, the optional Image Optimization Station (IOS) provides an in-line treatment (an aqueous coating) that allows users to use commodity papers instead of more expensive inkjet-treated offerings. The 5000XLi will replace the Prosper 5000XL. Upgrades will be available for current Prosper 5000 systems. The 5000XLi will be available immediately after Hunkeler Innovationdays.

Prosper 5000XLi at Mercury Print in Rochester, New York

I had a chance to see the Prosper 5000XLi running live at a user site in Rochester, New York. The site, Mercury Print (www.mercuryprint.com), has had its Prosper 5000 since July of 2011 and served as the beta site for the new 5000XL. It has also added the monochrome Prosper 1000, which was installed at the end of December.

Read more »

A/B ctrl P

Other Posts
 May 15, 2012

How print can learn a trick from online to improve its relevance.

In the latest issue of Wired was an insightful article on A/B testing. In short A/B testing is a process that allows you to  run two variants of a web-page and use analytics to discover which one gets the best response. The differences can be graphical, such as the use and position of pictures and text; typographical such as font, font size and colour or textual, tweaking the wording used. For more in-depth the original feature is here: The A/B Test: Inside the Technology That’s Changing the Rules of Business.

While the Wired piece was primarily about the use of A/B testing for websites, there must be print applications where it could be an equally powerful tool. Of course, not any printing would do. It has to be digital printing to enable the rapid production of two different variants to be tested. Then there is measurability, which necessitates the use of PURLS, QR Codes or similar to enable tracking consumer interaction. Read more »

Photo Merchandise Marketing Strategies: Learn from the Leaders

Other Posts
 May 2, 2012

In March, I wrote about the short window of opportunity retailers of photo merchandise have to market new products and expand their customer base. One of the trends we have seen is a shift from marketing through online media channels, to a blend of marketing using offline AND online media channels. InfoTrends research has shown that there is a multiplier effect on return on investment when marketers increase the number of media channels used in a campaign. The more media channels used, the greater the return on investment. The challenge marketers face is identifying the right mix of media channels AND what marketing message or promotions to use that will capture a customer’s attention and trigger a decision to purchase. Read more »

Hybrid Inkjet Samples Printed by the Kodak S10 Series Imprinting System

Jim Hamilton
 Apr 27, 2012



Jim Hamilton of InfoTrends discusses two print samples: a Front Row Movies mailer and a Sorori fashion catalog that were produced by Kodak customer The Lettershop Group using a Kodak S10 Imprinting System with CMYK. Both jobs were printed on 170-gsm Galarie Silk.

A discussion of these print samples is also part of a new white paper called “High-Speed Monochrome and Color Inkjet in Hybrid Configurations” that is available as a free download on the InfoTrends web site.

Glossy Paper Makes All the Difference: The Kodak Prosper 5000XL at Fenske Media

Jim Hamilton
 Aug 3, 2011

Last week I traveled to Rapid City, South Dakota to visit Fenske Media, a data-driven solutions provider that installed a Kodak Prosper 5000XL last December. Fenske Media is using the Prosper 5000XL for a range of full color mail applications on glossy paper. Glossy paper is the key to expanding high-speed inkjet printing into new applications at offset quality levels. As Dave Fenske, Partner at Fenske Media, concisely puts it “Printing is entertainment, and entertainment equals shine.”

Fenske Media, Rapid City, South Dakota

Fenske Media, Rapid City, South Dakota

Read more »

Xerox takes the wraps off its inkjet offering

Other Posts
 Feb 14, 2011

At last, Xerox has entered the continuous feed colour inkjet fray.

At the Hunkeler InnovationDays event in Lucerne, Switzerland, it announced it will be commercialising the solid ink machine that was shown as a technology demonstration at Ipex in May 2010.

Little has changed in the specification of the machine since Ipex but the marketing message has moved on. Xerox has switched from referring to the technology used as solid ink to waterless inkjet, which does neatly sum up the biggest benefit of the process. The headline specs of the four-color continuous feed machine are a top speed of 152m (500 feet) per minute, web width of 520mm (20.5”) and a stock weight range of 50 to 160 gsm.

Key applications are transactional print and direct mail for the yet-to-be-named machine, which until the branding boffins have done their bit, will be known as the Xerox Production Inkjet System. Orders are now being taken for early installs by the end of 2011 with full commercial availability in 2012. Read more »

2016 InfoTrends, Inc.

WordPress Appliance - Powered by TurnKey Linux