Posts tagged: Deutsche Post DHL

Williams Lea Gets Creative with Tag

Matt Swain
 Feb 22, 2012

In July of last year, Williams Lea (a subsidiary of Deutsche Post DHL) acquired Tag. With 2010 reported revenues of over $150 million, Tag was considered the world’s largest independent marketing execution and production agency at the time. This move follows a series of acquisitions over recent years to help it expand its value proposition beyond print services. When I reached out for comment, Steve Parish, Tag CEO, stated, “Williams Lea has embraced Tag’s ambition to help clients create, manage and deliver their brand messages around the world. In the current market where CMOs are facing huge challenges combining the traditional tactile approach to marketing whilst at the same time embracing a more data driven strategy, Tag and Williams Lea can provide the platform and tools to help transform the approach.”

Tag CEO Steve Parish with Tim Griffiths, Executive Chairman of Williams Lea

Tag serves a diverse client base of some of the world’s largest brands (e.g., Adidas, Coca-Cola, Diageo, GlaxoSmithKline, H&M, Intel, Land Rover, The Royal Bank of Scotland, Sony, Unilever, and  Vodafone). Of thirteen global offices, their largest is in London, followed by New York, Singapore, and Shanghai. Williams Lea invited me to tour Tag’s New York office last month to help me better understand the scope of this strategic move. Read more »

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