Posts tagged: coronavrisu

Coronavirus Resets the drupa Countdown Clock to April 2021

German Sacristan
 Mar 13, 2020

For the past few weeks, the business and financial worlds have been reacting to fears surrounding Coronavirus (COVID-19) by implementing measures that will increase public safety and slow down the spread of the disease. As a result, numerous trade shows have been cancelled or rescheduled. The much-anticipated drupa 2020 event was the latest victim of this trend, and has now been rescheduled to April 20 – 30, 2021. This marks only the second time that a 5-year gap has occurred between two drupa events; the first was between 1995 and 2000. To help compensate for this gap, print equipment manufacturers have been proactively organizing virtual events to help keep the market informed about upcoming technologies and solutions.

In addition to the printing and packaging industries, drupa attracts a variety of other vertical markets like consumer goods, luxury goods, cosmetics, banks, and safety technology. According to the drupa website, half of the event’s visitors come to the show with specific investment plans. Of course, these plans are likely to change; in addition to delaying the drupa event, the virus will have an impact on the market as a whole.

As we navigate through the COVID-19 epidemic, many business-related questions will emerge. For example:

  • How will the cancellation of major events like drupa affect trade show vendors?
  • How many more people will make temporary adjustments to their life- and work-related activities to keep themselves safe?
  • Will this change the way we might work in the future?
  • Will there be any permanent shifts in applications and/or communication strategies?
  • How will ongoing industry trends change as a result, and how will these changes affect the printing industry as a whole?

The analysts at Keypoint Intelligence – InfoTrends are working vigilantly to better understand how COVID-19 will impact the printing market. Armed with new insights, we hope to be able to help our customers and the general market make better strategic decisions that lower their risks in the near future. We will provide more updates as they become available!

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