Posts tagged: Consumer Technology Adoption

The Next Wave of Cross-Media Communications: A Perfect Storm

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 Jul 6, 2010

The recent recession, technological advances, and the rapid cultural shift to real-time communications have created the perfect situation for change in marketing strategies, priorities, and services. Smartphones are enabling “always-on” consumers and knowledge workers to consume more electronic media and to proactively participate in social media with photos, videos, and real-time messaging. The wholesale shift in how consumers and knowledge workers communicate and respond to various offers has prompted marketers and advertisers to react by delivering more integrated campaigns across a variety of different media — including Web, mobile, social, and print channels.

Figure: U.S. Mobile Phone Penetration, 1981-2009

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