Posts tagged: Communication

Frankly Speaking: There Will Always Be a Printing Industry

Frank Romano
 Dec 1, 2014

The skeptics have all but written us off
The pundits call us a sunset industry
Misguided marketers think electronic substitution replaces print
But print will prevail

Yes, some print has become electronic
But you cannot replace all print
An e-greeting is not the same as a Read more »

Frankly Speaking: How does a magazine say goodbye after 128 years?

Frank Romano
 Aug 22, 2011

In 1967 the printing industry and its suppliers supported over 30 advertising-based magazines:

The nationals: Inland Printer/American Printer, Graphic Arts Monthly, Printing Impressions, Printing Production, Printing Magazine, and Modern Lithography.

The regionals: New England Printer, Southern Printer, Pacific Printer, Southern Printer, Printing Views (midwest), Printing News (New York), and Florida Printer

The inplants: Inplant Printer, Inplant Reproductions, The Office

Publishing: Editor & Publisher, Publishers Auxiliary (weeklies), American Press, Publisher’s Weekly, and Book Industry

The internationals: Canadian Printer, British Printer, El Arte Tipografico, Artes Graficas

The art magazines: Art Direction, Graphic Design USA, CA magazine

Other: Graphic Arts Product News, The Typographical Journal

Later on there were Quick Printer, MicroPublishing News, TypeWorld/Electronic Publishing, PRE-, and Publish.

Here is a collage of some of them that I made in 1967. Yes, I am a hoarder. Read more »

Print and Mobile are Better Together!

Barb Pellow
 Aug 11, 2010

Print has been the ultimate portable media for a very long time–ever since someone thought to write on a tablet that could be transported rather than writing on a cave wall. Today, devices like smartphones and iPads have become a primary source of portable media from which we can obtain information and communicate. Technology is certainly moving fast, but that doesn’t mean that print has to be left in the dust. In just the past several weeks, the market has seen tremendous examples of companies that are combining print and mobile technologies to deliver enhanced value.

Throughout 2010 and 2011, Calvin Klein will be featuring a new ad campaign promoting its X jeans. Three billboards (at Houston and Lafayette Street in New York, at West 20th Street and 10th Avenue in New York, and at Sunset Boulevard and Havenhurst Drive in Los Angeles) are displaying a Calvin Klein QR code that gives device users access to a mobile video featuring models in the company’s latest X jeans. The QR code included in Calvin Klein’s billboards enables consumers to scan at street level to view an exclusive 40-second spot on their mobile devices.

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Obama Win Prompts Additional Newspaper Runs

Other Posts
 Nov 7, 2008

On the way home the other night, I was listening to the radio and I heard a story that started out by saying: “The printed word is not dying by a long shot.” That’s always encouraging news to hear, especially from a media outlet not involved with print at all. The story went on to describe how people were lining up at newsstands all over the US to pick up newspapers with headlines about the election of Barack Obama’s as the next President. Many newsstands ran out quickly, which prompted some newspapers, including the Washington Post, New York Times, and Chicago Sun-Times, to reprint hundreds of thousands of additional copies. This story was also published yesterday on AdvertisingAge’s website. Read more »

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