Posts tagged: Channel Fog

COVID-19 Accelerates Channel Fog and Channel Fatigue

Marc Mascara
 Apr 21, 2020

In the latter half of 2019, Keypoint Intelligence identified an emerging trend in the consumer space that affected the areas of transactional communications and marketing communications. Contrary to many assumptions and preconceived notions, the share of transactional communications that consumers accessed electronically declined steadily over the past three years. Data from our Annual State of Transactional Communications consumer surveys uncovered a 5% year-over-year drop in this share. It is also interesting to note that the share of respondents between the ages of 18 and 34 who accessed their transactional communications electronically declined even faster than the other age groups.

Read more »

2016 InfoTrends, Inc.

WordPress Appliance - Powered by TurnKey Linux