Posts tagged: Business Plan

Should You Make a Purchase at the Next Print Show?

Colin McMahon
 Aug 30, 2019

Are you an executive or decision-maker working for an organization that provides printing services? Do you have a plan in place to stay up to date with the ever-changing hardware and software landscape? Are you taking steps to ensure your continued profitability and revenue growth? Remember, your business plan is an on-going, live document that should be reviewed against these criteria on a regular cadence. Print is arguably a more competitive industry than most, as players aren’t just competing with each other but with online print aggregators and online marketing communication solutions. In response to this added competition, as well as continued consolidation of the market, many PSPs have turned to new products to help drive profits.

However, which new products are worthy of investment? And, what hardware will best enable these products? These are the questions that decision-makers must address as they look to the year ahead, on top of assessing maintenance levels, renewing lease agreements, and other factors that can impact the bottom line. With so many variables, updating the business plan for the coming year is an essential step for those at the executive level. Flying blind with no specific set of objectives removes a company’s ability to proactively control their future, leaving them reacting to events as they occur instead of laying the infrastructure to be prepared for market changes.

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