Posts tagged: brand

Label Expo Preview: What to Look for in Brussels Next Week

Bob Leahey
 Sep 23, 2015

Label Expo, the premier tradeshow for the label industry, will take place September 29 to October 2 in Brussels. Now decades old, this is the show that never seems to fade, and also one where the role of digital printing technologies always seems to grow. InfoTrends will attend and make a detailed report about it to clients but for now we offer a quick preview of what we expect to see:

A huge HP booth: The stand’s core equipment will be HP Indigo WS6800 (labels and other applications) and 20000 (a 30” web, for flexible packaging and for labels also), but there will be many other products. Ones particular to HP Indigo presses will include a white ink specifically for shrink sleeves and new yellow and magenta inks with enhanced lightfastness, also software upgrades, including a VDP tool for Adobe Illustrator, within HP SmartStream Designer prepress. Some exhibits will be from partners to HP Indigo (finishing Read more »

How to Become a Futurist & Other Lessons Learned at AdTech New York

Jim Hamilton
 Nov 21, 2013

I didn’t expect to learn how to become a futurist at AdTech New York (November 6-7, Javits Center, New York City), but it’s one of the many lessons I learned from a day on the show floor and at the conference.

How to Become a Futurist — Sheryl Connelly, a futurist at Ford, gave the Thursday morning keynote and it was a sobering ten point summary of the challenges facing the world. Here are those challenges in short form Read more »

Vistaprint Has Become the Target of Spam E-Mailers

Jim Hamilton
 Aug 27, 2010

You know that your brand has reached new heights when it is considered a worthy target of spam e-mailers. I noticed this week that spam e-mails began arriving with titles like: “Your Vistaprint Order Is Confirmed” and “Vistaprint Canadian Tax Invoice (3052045662).” Facebook and FedEx are typical spam e-mails targets, but their brands are more highly visible than Vistaprint’s. If I were Vistaprint, I’d have mixed emotions. While I would be flattered that my brand had achieved the critical mass necessary to be relevant to spammers, I’d worry about the potential damage to my customers who click on a bogus link. There is also the concern that people would begin to associate the Vistaprint brand with spam. That’s a “good news, bad news” scenario: increased brand visibility in a less than desirable location. Soon enough Vistaprint will find out if the saying “no press is bad press” holds true for them.

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