Posts tagged: AR

Why Augmented Reality Is Essential to COVID-19 Recovery and Future Productivity

Colin McMahon
 Apr 27, 2020

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Once the pandemic is done, the road to recovery from COVID-19 may be challenging for certain companies due to a variety of factors. These include retraining whatever workforce was lost, working to get productivity back up to normal levels, and communicating challenges across an array of different teams and environments.

Keypoint Intelligence believes that the companies that will recover more quickly from COVID-19, as well as potentially better mitigate the pandemic, may very well be the ones that began to incorporate augmented reality (AR) software and hardware into their standard work procedures.

Before we dive in, here is a brief video rundown of exactly what AR is and how it differs from virtual reality (VR):

To summarize, VR takes the user into a fully digital 3D space. AR (by contrast) overlays the real, physical world with digital information.

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Konica Minolta’s GenARate Attracts New Audience in Marketing/Advertising

Colin McMahon
 Mar 25, 2020

Konica Minolta’s flagship augmented reality (AR) software platform, genARate, launched back in November 2018, but the company has been supporting, developing, and expanding its usage ever since. For those who may not be familiar, genARate is best described as a content creation tool for the AR space. Like many solutions, it has a mobile component – which currently includes an app that users can download (as well as a web solution…more on that later), and it also has a backend content creation studio that helps clients create intriguing and engaging AR experiences.

Ashley McConnell, Konica Minolta’s International Business Development Manager, recently sat down for a podcast interview with us at Keypoint Intelligence to discuss all the ways he and his company have been working to support genARate, as well as new improvements to the product. One of the big takeaways: While genARate was created with print service providers in mind, the product is seeing success in a new field – marketing and advertising.

Konica Minolta Augmented Reality Print

Image Source: Konica Minolta

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New Artificial Skin Expands Possibilities for Virtual Reality Control

Colin McMahon
 Oct 8, 2019

Researchers from the Swiss Federal Institute of Technology Lausanne have created a new silicone-based material that, when worn over the human body, simulates a sort of “second skin,” according to a recent article published in the Soft Robotics science journal. According to the preliminary findings this material, when used as a feedback device, marks a vast improvement over haptic feedback technology – which is a leading form of virtual reality (VR) control.

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Apple Quietly Reveals AR Headset Development

Colin McMahon
 Sep 16, 2019

On September 10, Apple hosted its annual Fall event – unveiling its product plans for the coming year. For the most part, everything went as expected. The iPhone 11 was announced (along with Pro versions), as well as the Apple Watch Series 5. A new iPad was also unveiled – one especially designed for entry-level customers. Apple also gave updates to its Apple Arcade and Apple TV plus platforms, pledging continued support and attractive price points. Overall, there really wasn’t much to write headlines about…or was there?

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AR Trailblazers’ Reality Augmented with Financial Turmoil

Alan Bullock
 Jan 25, 2019

Like many budding industries, the Augmented Reality (AR) world is undergoing some upheaval. In recent weeks, a few of its early pioneers have hit what, for some, seem to be insurmountable financial roadblocks. Even so, entrepreneurial optimism remains. Read more »

What genARate Means to the Print Market

Colin McMahon
 Dec 14, 2018

Released last month, genARate is a new software tool from Konica Minolta. The platform specifically focuses on applying augmented reality (AR) technology to print products. Although it is not the first tool to encourage AR application creation, or even the first to target the print market (see HP’s Reveal platform), genARate is notable for its ease-of-use and its application focus.

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Augmented Reality Takes Center Stage @ARinAction

Ed Lee
 Jan 25, 2017
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Conference organizer John Werner and Bob Metcalfe on stage

On January 17 and 18, the inaugural AR in Action conference was held at MIT Media Labs in Cambridge MA. It brought together a wide range of speakers as well as some heavy-hitters in the technical industry to discuss their thoughts on augmented reality (AR) and how it is going to change our lives in the near future. They included Bob Metcalfe, co-inventor of Ethernet, Alan Kay, a pioneer in object oriented programming and the graphical user interface, and Steve Mann, considered the father of wearable computing. The conference included 32 panel discussions (with 127 panelists), 28 stage demos, 42 floor demos, and 2 stage performances.

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Intel Teases VR Market with Project Alloy Headset

Colin McMahon
 Aug 19, 2016
To date, the virtual reality (VR) headset market has been developing along two paths: wired devices that need a computer to run, and wireless devices that run off a smartphone. Intel, however, is looking to enter the market in a bold new way. Its proposed Project Alloy, unveiled August 16th, is a complete wireless VR platform. For the first time, users will be able to enter VR wherever they are, without the aid of further technology.

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The Phenomenon that is Pokémon Go

Colin McMahon
 Jul 22, 2016

Pokémon Go, an augmented reality (AR) app for Android and iOS, launched in the U.S. and Australia on July 6, 2016 – less than one month ago. Since then, the app has exploded in popularity with gamers and the media. In its short lifespan, it has made multiple headlines and is engaging a larger active user base than some of the most popular social apps like Tinder, Twitter, and even Facebook. Spontaneous social gatherings – some with thousands of people – have been happening around the world. Pokémon Go is taking the world by storm, and it is not even available in every major country yet (Chinese release date is still TBA).

Pokemon_Go

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Just What is Magic Leap?

Colin McMahon
 Jul 7, 2016

In the emerging virtual reality (VR) and augmented reality (AR) space, one company’s name is continually discussed, and usually with great interest. I personally heard the name “Magic Leap” long before hearing about StarVR, the Meta 2, or even the HTC Vive. Yet while the name is everywhere, information is lacking. Going to Magic Leap’s website does not help matters. Users are treated to elaborate videos showcasing amazing demonstrations. It appears to be AR with the quality of high-end VR – yet nowhere is even a headset present.

So – just what exactly is Magic Leap?

magic-leap-logo

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