Posts tagged: aqueous

Why North America is Embracing Digital Wide Format Printing

Colin McMahon
 Oct 15, 2018

The digital revolution is impacting every industry, and this includes wide format printing. Advancements in digital wide format technology have created the potential for new offerings. This is important news for a wide variety of businesses, including marketing firms as well as sign, graphics, and visual communication companies. In our recent analysis, Embracing Digital Wide Format Printing, Keypoint Intelligence – InfoTrends explores how signage companies can leverage these innovations and highlights the benefits of making the switch.

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Iterative Design at Work: Xerox and dmh Marketing Partners

Jim Hamilton
 Sep 23, 2011

What would happen if you worked closely with a customer during the early stages of a product’s development? This is a question that Xerox executives considered as the company began applying its phase-change inkjet technology to a new high-speed continuous feed production color printer design. The customer that Xerox chose for this experiment was dmh Marketing Partners, and it looks like they found an excellent partner to test this concept of iterative design. Over a period of about two years, Xerox and dmh developed a design concept into a product, the Xerox CiPress 500, which was announced at Graph Expo 2011. (For more information, see the InfoTrends blog: Xerox to Show CiPress 500 Production Inkjet System at Graph Expo.)

Shortly after making the announcement of the CiPress 500, Xerox brought a group of analysts to Mt. Pleasant, Iowa to visit Alaniz, one of the eight companies that make up dmh (direct mail holdings). Located amid cornfields not far from a Walmart distribution facility, the Alaniz facility has been the site of the CiPress 500 testing. It is currently the only external CiPress 500 site, though Xerox noted that others would be announced this fall.

dmh Marketing Partners site: Alaniz in Mt. Pleasant, Iowa

dmh Marketing Partners site: Alaniz in Mt. Pleasant, Iowa

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