Posts tagged: Analyst Briefing

How to Avoid Having a Lousy Press Event

Jim Hamilton
 Jun 9, 2010

Two recent trade shows, ON DEMAND and IPEX, are now behind us and as a printing industry market analyst I have been exposed to a lot of pre-show briefings and press conferences over the past couple of months (not to mention literally hundreds of such events over many years). Some have been good, but a surprising number have been terrible. Here are some of the major issues I’ve seen along with some suggestions for how they could be improved:

  • Too short/too little information — I’ve been in on two recent press events where the presenters rushed through a 10 minute presentation, glossing over key details of some very big announcements, and then opened up for questions & answers. Remedy: If you are going to all of the effort of inviting press and analysts to this type of event, whether in person or on a conference call, you’ve got a captive audience. Take advantage of it! Journalists and analysts expect to sit for half an hour at least. Use the time well.
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