Smartphones Enter the Limelight

Eve Padula
May 20, 2011

First introduced in early 2007, Apple’s wildly popular iPhone is arguably the device that started the smartphone craze in the consumer market. Meanwhile, many in the business world are glued to their “CrackBerries.” Recent research from InfoTrends confirms that smartphone penetration is growing by leaps and bounds, and for good reason–smartphones enable today’s on-the-go consumers to stay connected regardless of their physical location.

In April 2011, InfoTrends conducted its annual end-user survey on mobile imaging. Although this research covers all camera phones, smartphones have really come into their own over the past year. As might be expected, very few respondents reported owning smartphones (which are defined as handsets with Internet access, operating system software, and an embedded camera) during our 2008 research. Today, these devices are popping up everywhere. Between 2010 and 2011, the share of respondents who owned smartphones jumped from 16% to 24%. This represents an amazing year-over-year growth rate of 50%!

Smartphone Penetration among Survey Participants: 2008-2011

Because smartphones are experiencing such tremendous growth, InfoTrends will be publishing a “Spotlight on Smartphones” report in addition to its annual mobile imaging survey. The spotlight report will focuses specifically on smartphone users. This report will provide an in-depth look at this fast-growing segment, showcasing InfoTrends’ recent research to reveal:

  • The demographic “sweet spot” for smartphone owners in terms of age, income, and approach toward technology
  • “Must-have” features that smartphone users can’t live without
  • Popular smartphone brands
  • Photographic behaviors of smartphone users, including how smartphones with embedded cameras are affecting the digital camera market
  • Future purchasing intentions

InfoTrends’ 2011 Mobile Imaging End-User Survey and Spotlight on Smartphones reports are scheduled for publication at the end of this month. For more information on either of these reports , please contact Matt O’Keefe at or (781) 616-2115.

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